A baby products trade show can unite manufacturers and retailers to a centralized location for potential customers to browse the wares. While other baby products tradeshows cater to consumers. Either way, these trade shows are vital to certain companies, as it's a way to introduce new products to loyal customers and get new clients talking about existing items.

Showcasing your baby products trade show services can be a daunting task if you're not prepared. Do your homework, and investigate the market where you plan to feature your exhibit. Consider the following baby products trade show information before making your decision:

1. Visit other baby products trade shows, size up the competition and promote your product.

2. Make a lasting impression at a baby products trade show by offering up promotional items.

3. Hire a consultant to help out with your baby products trade show exhibit.

Action Steps
The best contacts and resources to help you get it done

Attend several baby products trade shows to help design your exhibit

Peruse the exhibits found at a baby products trade show near your business. If you live in a large metropolis, it's possible to locate a trade show easily. If you run into some trouble, however, you can locate online many baby products trade shows listed around the country. Don't forget to set up your own exhibit at one of these trade shows to help spread the word about your business. A baby products trade show directory is also common at trade shows; once you sign up to have a display, be sure to provide a detailed description of your products for the directory.

I recommend: Look into the Premier Baby N Toddler Expo, where you can showcase your products to a wide range of potential customers. The Juvenile Products Manufacturers Association provides a calendar of events for those interested in a baby products trade show guide.

Decide upon your baby products trade show promotional items

Make a lasting impression by offering up giveaways and promotional products. Customers can bring these items home, reminding them of the your company's name and the services you can offer.

I recommend: Identity-Links sells promotional baby products and customized, printed baby merchandise for your company to use. Consider offering baby bottles, bibs, promotional pacifiers or stuffed animals adorned with your company's logo. Order giveaways from ADVANCE Custom Promotions to promote your business through baby clothing, baby rattles or sippy cups.

Consider hiring a consultant to assist with your baby products trade show exhibit

If money is tight, or if you're not sure baby products trade shows are for you and your business, consider renting the displays. Many companies offer that as an option. Oftentimes you can customize your rentals, making them unique.

I recommend: If you decide to attend the ABC Kids Expo, which is one of the largest private baby products trade shows, there are consultants available to help you set up your trade show booth as well as assist with any other trade-show related needs. Check out BabyTime Expo, which offers discounts to those who run a home business or work for a government agency. Sign up through Mom Inventors to help stay one step ahead of the competition. Its Gold Membership program can provide guidance to market your business through educational services and materials.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Consider using a consultant to provide baby products trade show advice. Sometimes you may need help to make your booth stand out from all the rest, and a consultant from a firm can help.