Baby products trade show marketing helps business owners connect with new and expectant families. A well-planned baby products tradeshow marketing strategy will ensure exhibitors benefit from the many advantages of participating in trade shows, which includes expanded brand awareness and increased sales.

To obtain successful results at baby products trade shows, it’s important for businesses to use demonstrations, samples and other creative ways to showcase their products and services. Consider the following tips to help you take full advantage of the benefits of baby products tradeshow promotions.

1. Implement a targeted baby products trade show marketing plan.

2. Start your baby products trade show promotions early.

3. Don’t forget baby products trade show giveaways.

Action Steps
The best contacts and resources to help you get it done

Target your baby products trade show promotions

With hundreds of thousands of babies born each year, selling baby products and services can be a lucrative business venture. Studies show that more than 30 percent of visitors purchase items at baby products trade shows, while nearly 60 percent planning to buy products within a year. Stand out from the crowd and generate baby products trade show traffic with a creative display of your products and services.

I recommend: For display tables and other exhibit rentals, check out products offered by Displayit. Find unique and fun baby products tradeshow giveaways by shopping JH Studios, a website design and graphics art firm that can place your logo on a number of baby items.

Spread the word with baby products trade show marketing materials

Word of mouth is a key component of an effective baby products tradeshow promotions plan. While reaching out to new prospective customers is important, don't forget about sending your baby products tradeshow marketing materials to your current clients, associates, colleagues and suppliers. You can also increase your baby products trade show traffic by promoting your event on your company website and by signing up as a baby products trade show sponsor.

I recommend: Consider obtaining baby products trade shows advertising products from Eclipse Marketing, a firm that specializes in strategic trade show promotions. Check out trade show brochures, posters and flyers created by Maxam Design for use as baby products trade show promotions.

Draw a crowd with baby products trade show giveaways

Stand out from the crowd and generate baby products trade show traffic with a creative display of products and fun, interactive ways for visitors to win free or discounted items. This not only enhances your on-site baby products trade shows advertising campaign, but also makes a lasting impression on attendees.

I recommend: Host unique prize drawings with a prize wheel from Siegel Display Products, which also sales other trade show displays and supplies. You may also consider renting a trade show interactive game show kiosk from The Inside Track, like “Family Feud.”

Tips & Tactics

Helpful advice for making the most of this Guide

• •  While putting together a trade show display can be time consuming, the real work starts when the trade show is over. Baby products tradeshow follow-up is a crucial step in turning leads into actual sales. Generate baby products trade show sales by promptly calling or emailing all booth visitors.