Some of the most successful tactics used by banking trade show exhibitors are banking tradeshow giveaways, solid banking trade shows advertising and diligent follow-up techniques that lead to banking trade show sales and relationships. Understand banking trade show marketing to increase banking trade show traffic, increase sales and generate a high interest in your business.

Utilize banking tradeshow promotions and be diligent with banking tradeshow follow-up calls, emails, thank you letters and newsletters to increase success for the next year. To compile a successful banking tradeshow marketing plan, you should:

1. Consider the banking trade shows advertising options you have and will utilize.

2. Find electronics trade show marketing sponsorship opportunities for maximum exposure.

3. Plan for a variety of banking tradeshow giveaways and promotions for fun.

Action Steps
The best contacts and resources to help you get it done

Create a banking tradeshows advertising plan for the best exposure

Use banking tradeshows advertising tactics to their fullest for the highest level of exposure and the most visits to your booth. For your banking trade show booth to be successful, cast a wide advertising net to encompass both large and small companies in the banking industry. Don't forget to send out invite cards to let your clients know you will be at the show.

I recommend: The Annual International Banking Conference offers networking, advertisement and other opportunities to companies in the banking industry. The Annual Small Business Banking Conference allows for banking professionals to concentrate on the services and benefits of working with and for small businesses and how to improve their small business relationships.

Consider the sponsorship opportunities offered for part of the electronics trade show marketing plan

Utilize the sponsorship opportunities offered by many trade shows to include in your banking trade show marketing plan for maximum exposure and benefits. This exposure may include premier banner placement and logo inclusion in the program and other media outlets. Some additional benefits may include meal and drink vouchers or free hotel stay.

I recommend: The American Bankers Association (ABA) hosts an annual convention with opportunities for exhibiting and sponsorship. The AFP Annual Conference allows financial professionals to gather together to network, exhibit and learn the latest industry news to better guide their clients.

Stock up on banking trade show promotions to create an atmosphere of fun

Schedule regular banking trade show giveaways and banking trade show promotions to keep the atmosphere light and fun. Participants and trade show goers want to feel included and appreciated for taking the time to attend the tradeshow and stay up on banking industry news.

I recommend: Printglobe offers quality trade show giveaways with specific banking industry trade show items available. National Pen specializes in promotional products specifically designed for the banking and financial industry.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Work as a solid planning committee to pull together the best banking trade show marketing exhibit plan and execution. This will allow everyone to bring ideas to the table and delegate the tasks accordingly.