Biotechnology trade shows provide great opportunities to get your name out there and to make additional contacts that could turn into sales. Many vendors make direct sales at biotech tradeshows. Through biotech trade show services you can make a powerful presentation that will get you noticed among your peers and recognized as a leader by your clients.

Biotech trade show information is easily accessible through industry associations and vendors. You should plan ahead and include at least one biotech tradeshow in your annual marketing budget. Check with a biotech trade show directory to find which biotechnology trade show advice will be the most beneficial. There are a number of ways you can participate successfully in biotech trade shows.

1. Sort through the biotechnology trade show advice

2. Set up an eye-catching booth for the biotech trade show

3. Make a lasting impression at biotech tradeshows

Action Steps
The best contacts and resources to help you get it done

Stay in the loop through a biotech trade show guide

You can find a biotech trade show directory through your industry associations and publications. Look for the biotech tradeshows that will help you to effectively reach your potential customers. Explore various biotechnology tradeshows to help you find the best place to get a high return on your investment.

I recommend: Bio Business is a conglomerate of state biotechnology associations that you can access through one portal. Find out about regional tradeshows through this resource. Members of the Association of Biomolecular Research Facilities will be kept informed of a number of events including biotech tradeshows sponsored by the organization.

Make the most of your biotech trade show information

Set up your biotech trade show presentation and create the kind of booth that will draw customers and curious clients to your exhibit. Put your services and products on display in an attractive exhibit space that emphasizes your image. Send key employees to work the booth so that you can collect leads and develop relationships with potential and current clients.

I recommend: Find one or more of the many biotech tradeshows put on by Biotechnology-Calendar. Pittcon is a huge biotech trade show that draws vendors and visitors from all over the country to its annual event.

Keep your biotech tradeshow message fresh

Give your booth visitors a unique item imprinted with your name and logo that will be used to keep your name in front of them long after they leave the biotech trade show and carve a niche in their memories. Change your exhibit so that you will always have a fresh approach at the big shows that can prove beneficial to your business.

I recommend: Be seen at your new booth at Interphex, one of the largest life science trade shows and conventions in the country. The Society for Indsutrial Microbiology holds a number of events and trade shows that you can participate in.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Attend a few biotech tradeshows or send key employees to check them out to find which might be the most useful for your business.