To have a successful biotechnology trade show exhibit, you need to understand how these trade shows work in regards to the industry. Each industry has different target markets and a biotech tradeshow display must cater to these customers. The biotech tradeshow research will also give you a better understanding of which product will likely attract traffic to your exhibit. If you are new to trade shows, it is prudent attain as much information as possible about them prior to the exhibition.

When constructing the biotechnology trade show display case and the overall exhibit, proper trade show research can save time and money. In addition, the biotech trade show design specifications can be different at each event. For instance, some events have smaller exhibit space than others and different design rules. Therefore, before you finalize the biotechnology trade show exhibit design there are few items to consider:

1. Contact the event organizers, which make the rules for the biotechnology trade show exhibit.

2. Obtain industry information concerning the biotechnology trade show display and marketing.

3. Customize your biotech trade show design to fit event requirements.

Action Steps
The best contacts and resources to help you get it done

Call ahead for biotech trade show display case and exhibit information

Prior to committing to a biotechnology trade show, display board and exhibit design, collect as much relevant information as possible. Whichever trade show you attend each will have its own customer base and challenges. Therefore, calling ahead is imperative to the success of the trade show exhibit.

I recommend: Examine the biotechnology calendar at Bio Trade Show, the exhibit information from the NSTI Nanotech 2009 trade show and the event list from the Biotechnology Industry Organization for assistance with your biotech trade show exhibit.

Ascertain industry information that will assist in the biotech trade show display design

Part of a successful biotech trade show is making contacts within the industry prior to the event. If you can understand the product and services these potential customers want, you'll know what to highlight during the biotech trade show exhibit. An excellent venue for this is biotech conferences. They have the networking opportunities of a trade show but the focus is less on exhibits and displays and more towards meeting people in the industry.

I recommend: Subscribe to the Biotechnology Industry Organization biotechnology trade show exhibit blog for the latest trade show and convention information. Attend or become a sponsor for the biotech conference from American Association of Pharmaceutical Scientists.

Speak to a custom biotechnology tradeshow display case and exhibit professional

Rather than constructing your own trade show exhibit, it is prudent to use the services of exhibit professionals. These companies can design any type of trade show exhibit to your specific requirements for the biotech trade show.

I recommend: Call the custom exhibit professionals at the Exhibe Corporation. Compare custom exhibit pricing and design options available at Nomadic Display. Purchase a biotech portable trade show exhibit from ACI Design. While portable displays are not customizable you can still add your biotech company logo, they usually are less expensive and much easier to transport to each trade show.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  No matter how impressive the biotech trade show display, it is only as productive as the employees are you have staffing the exhibit. Consequently, training for the biotech trade show is very important, as is the salesmanship abilities of the workers.