Unlike email, print advertising and Internet marketing, a business trade show exhibit allows face-to-face contact between the business owner and prospective client—something that has become rare in today’s highly digital business environment. Businesses can take advantage of the opportunity by creating a business trade show booth that’s memorable and inviting.

Setting up a business trade show display can help business owners generate leads and sales, gain more notoriety and promote products, educate target audiences and provide prospective customers and distributors with a live demonstration of their product. Consider the following tips to help you take full advantage of the benefits of a business trade show exhibit.

1. Think about your target audience before planning a business trade show design.

2. Make sure your business trade show exhibit is visible and free of clutter.

3. Engage attendees with an interactive demonstration at your business trade show booth.

Action Steps
The best contacts and resources to help you get it done

Prepare properly for a business trade show exhibit

Are you looking to market to other businesses, retailers, buyers or consumers? Knowing your audience is one of the key factors in designing a business trade show exhibit that gets the results you desire--increased sales and company visibility. It's important that you identify your target audience and design your booth with their needs in mind.

I recommend: Nimlok is a business trade show exhibit solution provider offering extensive services including designing, building, shipping and setting up business trade show displays. ShopforExhibits is another business trade show display solution provider offering a range of business portable trade show exhibit options and other business trade show rentals.

Design an attention-grabbing business trade show exhibit

Creativity is important in differentiating your business trade show booth from competing trade show participants. Be sure to create a targeted theme or message and stick to it. While displays and unique graphics are nice, be sure to leverage your usage of these items to avoid clutter. Also consider purchasing a business portable trade show exhibit with your message that you can use multiple times.

I recommend: Check out business trade show display case options offered by American Image Displays, a leading supplier of portable trade show displays. Displays2Go is another business trade show display solution provider offering in-stock and custom business trade show display board equipment.

Encourage attendees to stop by your business trade show booth

Have fun with your business trade show exhibit by creating games, quizzes and interactive demonstrations that draw the attention of attendees. This not only brings people to your booth, but it also makes a lasting impression on attendees.

I recommend: Check out creative business tradeshow display hardware offered by Power Graphics Digital Imaging. Consider customizing your business trade show design with unique and creative floor displays from 4imprint.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Giveaways are usually a big hit at a business trade show booth. It's a good idea to stock up on small items people can take with them to remember your company and to place the giveaways in a location that encourages people to take a look at your business trade show exhibit.