Chemical trade shows bring chemical companies, chemical equipment providers and retailers together to exchange information about products and services. Trade shows allow you to launch a new product or establish new customer relationships.

Before you attend a chemical trade show, it's imperative to know the pricing structure, space limitations and visual examples of the exhibits and floor plan. Once your company knows what to expect at the chemical tradeshow, then you can begin to compile a detailed trade show plan of action.

The following will provide you with the chemical trade show information you need:

1. Make new business connections at a chemical trade show.

2. Contrast the pricing and space availability at various chemical tradeshows.

3. Review images of chemical tradeshow concepts for ideas for your company's show.

Action Steps
The best contacts and resources to help you get it done

Advertise your products and services at a chemical trade show

Chemical trade shows provide a location for manufacturers and retailers to share and learn about new products and services. Your company will benefit by displaying your new product line or services through increased sales.

I recommend: ChemShow brings together professionals from the chemical process industry. Contact this company to request information on exhibiting at the trade show. SCHchem USA formerly LogiChem is a large chemical conference that has a trade show along with expert presentations. Contact the organizers to learn more about having a display.

Compare the cost and space availability for each chemical trade show exhibit

Most companies will use pricing as a chief component when compiling their own chemical trade show guide. Pricing and space availability will drive the amount you can spend on the exhibit and what type of display to use at the chemical tradeshow. Comparing the pricing will also allow your company to choose the most cost effective chemical tradeshows to attend.

I recommend: Review the pricing information from the InformEx chemical tradeshow. Then, compare their rates and space limitations at the Plant Engineering South and SCMchem USA trade shows.

Use images as a great source for chemical trade show advice

If your company has never attended a chemical trade show or simply needs some ideas for exhibits and general trade show specifics, images available on the Internet are a great source of information. These visuals can help you design a chemical trade show services display or an overall trade show plan.

I recommend: Examine the chemical trade show exhibit design from Design by J for display ideas. Contrast this exhibit with the trade show displays at Photo Communications.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If the option is available, you might consider placing an advertisement in the chemical trade show directory. This will give you added exposure and will help bring more customers to your booth at the trade show. An advertisement might also spark someone's memory when they're back in the office after the show.