Childcare trade shows provide excellent opportunities to reach consumers as well as network. These shows provide a way to put your company's name out there for potential new clients, and maybe offer up new services for current customers to stick around. In addition, keep informed by checking out the competition and seeing what other services are offered.

It's best to attend childcare tradeshows to showcase your company and tell consumers and other businesses about your services. The goal is to get people talking and ultimately purchase what you have to offer. In order to be successful at a childcare trade show, consider the following:

1. Search out childcare trade show locations, and reserve a space for your exhibit.

2. Utilize industry publications to locate a potential childcare trade show.

3. Check for opportunities with childcare tradeshows to place an ad in the directory.

Action Steps
The best contacts and resources to help you get it done

Reach out to customers by securing a booth at a childcare trade show

Childcare trade show information is easily accessible through industry associations. These trade shows permit companies to share new services with consumers. By securing a booth, your company can get other consumers talking about your services. You can also gain vast childcare trade show advice by attending these shows; visit some booths to find out more information about the competition and how they offer childcare trade show services to their customers.

I recommend: The National Association of Child Care Professionals provides information about its national conference. Another site to consider is the National Child Care Association to learn about its annual conference.

Find childcare trade show advice and information about childcare trade show services

Industry publications are good places to learn about amusement tradeshow and convention opportunities. While you are reading up on the latest industry news, you should keep an eye out for upcoming events where you can showcase your company and increase sales leads for the year.

I recommend: Baby Shop Magazine offers a special events calendar where you can find childcare trade show information. Check out the National Child Care Information and Technical Assistance Center, where you can search through listings of conferences within your state. Find one like the annual National Association for Family Child Care conference and tradeshow or the International Child and Young Care Conference.

Investigate childcare tradeshow directory opportunities

A childcare trade show directory is a common feature at these trade shows. Make sure to provide a detailed description of your services to be featured in the childcare trade show guide. Giving consumers a better understanding of what your company does can help increase your customer base.

I recommend: Check with the Child Welfare League of America and its conferences and training sessions. Go to its page to learn more about displaying an exhibit for an upcoming meeting. Read up on the annual conference information from the National Association for the Education of Young Children.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Offer promotional items to hand out to potential customers at the childcare trade show. These items are an excellent way to get your name out there, long after the customers have left the trade show.