The childrens clothing trade show marketing plan your business implements will determine your trade show success. Childrens fashion is an extremely popular avenue for new businesses, and the competition is tight. Exposure is key for all your childrens clothing trade shows advertising. Online marketing is vital since most buyers navigate the Internet for current childrens fashion news and tradeshows.

Increase your childrens clothing trade show sales by using a follow-up type marketing plan. If your clothing line is brand new, your main concern is name recognition. Get your name out through direct mail advertising and mention the childrens clothing trade show giveaways you'll offer at the show. When putting together your childrens clothing tradeshow marketing plan, remember these steps:

1. Follow-up direct mail advertisements with a phone call. Try making an appointment for the buyer to stop by your booth.

2. Start a blog or website that advertises your business and tradeshow. Submit your information to tradeshow directories who will post your link.

3. Put together great childrens clothing tradeshow giveaways so buyers remember your company.

Action Steps
The best contacts and resources to help you get it done

Start your childrens clothing tradeshow marketing with direct mail sent to targeted buyers

Direct mail gets your business name into the hands of prospective buyers. By using custom mailing labels and envelope seals, the client sees your business name and knows it's a childrens clothing tradeshow promotions letter. Include all vital information about your clothing line, information about the show and contact information. Wait a couple of weeks and then cold call the businesses you sent mail to and see if they want to set up an appointment to stop at your booth during the show.

I recommend: Order mailing labels that you can design online using a template, or send in your own business logo for custom labels at MyMailingLabel.com. Design custom envelopes, putting your company logo on the back flap or along the bottom, by ordering from VistaPrint.

Publish a blog for extra childrens clothing tradeshows advertising

A free blog that you can link to from your business website is a great way to get buyers interested in your clothing line. Since a blog is more informal, you can let a bit of your personality into your blog posts. Let buyers and others interested in childrens fashion follow you on your tradeshow journey. Blog about your clothing line, preparation for the show and anything else your think will attract people to your clothing line.

I recommend: Set up a free blog at either WordPress or Blogger and link it to your business website. Then submit your blog to directories such as blogarama.com and BlogCatalog for maximum exposure.

Add your childrens clothing tradeshows advertising information to directories

While most large childrens clothing tradeshows will already have listing in major fashion directories, smaller, local shows may not. Browse tradeshow directories and inquire about adding yours if it's not listed.

I recommend: Dashin Fashion helps with childrens clothing trade show promotions by listing events on their website. List with Apparel Search Company for exposure on their website.

Register early for an exhibitor spot to maximize your childrens clothing tradeshow marketing

Increase childrens clothing trade show traffic by registering as early as possible for different trade shows. The tradeshow websites will usually put up a list of exhibitors, including links to the exhibitors websites, once they're registered. This helps increase traffic to your website and gets your name out to buyers who aren't familiar with your line.

I recommend: Sign up for the KidShow in Las Vegas, given through Specialty Trade Shows, and get your information up on their main page. Try for a spot with the prolific trade show Bubble, and increase your clothing line's exposure tremendously.

Order childrens clothing tradeshow giveaways

Save your larger tradeshow giveaways for buyers who have an appointment or spend considerable time at your booth and show great interest in your product. Order smaller freebies for everyone that you can lay out at your booth or toss in a goodie bag with your business card.

I recommend: Beauty and fashion go together, so offer some custom printed lip balm from Adco Marketing. Aim some free goodies at kids for buyers to take home, using Garrett Specialities for your orders.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Visit tradeshows before marketing your first one and look at other companies' childrens clothing tradeshows advertising. This gives you an idea of how other sellers market their product and lets you network with industry professionals.