Computer hardware tradeshows provide great opportunities to get your name out there and to make additional contacts that could turn into sales. Many vendors make direct sales at computer hardware tradeshows. Through computer hardware trade show services you can make a powerful presentation that will get you noticed among your peers and recognized as a leader by your clients.

Computer hardware trade show information is easily accessible through industry associations and vendors. You should plan ahead and include at least one computer hardware tradeshow in your annual marketing budget. Check with a computer hardware trade show directory to find which computer hardware trade show guide will be the most beneficial. There are a number of ways you can participate successfully in computer hardware trade shows.

1. Sort through the computer hardware trade show advice

2. Set up an eye-catching booth for the computer hardware trade show

3. Make a lasting impression at computer hardware tradeshows

Action Steps
The best contacts and resources to help you get it done

Stay in the loop through a computer hardware trade show guide

You can find a computer hardware trade show directory through your industry associations and publications. Look for the computer hardware tradeshows that will help you to effectively reach your potential customers. Explore various computer hardware tradeshows to help you find the best place to get a high return on your investment.

I recommend: Members of the Association for Computing Machinery receive regular updates of important trade shows and events. The Computing Technology Industry Association keeps members apprised of information about major events that you will want to check out for trade show opportunities.

Make the most of your computer hardware trade show information

Set up your computer hardware trade show presentation and create the kind of booth that will draw customers and curious clients to your exhibit. Put your services and products on display in an attractive exhibit space that emphasizes your image. Send key employees to work the booth so that you can collect leads and develop relationships with potential and current clients.

I recommend: Interop is now the premier tech expo and tradeshow for the computer industry, replacing the popular Comdex show. Demo is the place to be to show off your emerging technology products and services.

Keep your computer hardware tradeshow message fresh

Give your booth visitors a unique item imprinted with your name and logo that will be used to keep your name in front of them long after they leave the computer hardware trade show and carve a niche in their memories. Change your exhibit so that you will always have a fresh approach at the big shows that can prove beneficial to your business.

I recommend: The Simulation Conference is one of the hottest places to be with your hardware products as you get involved in the new markets and find a slew of new opportunities. Future in Review is the place for forward-thinking computer hardware companies to see and be seen.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Use interactive displays to attract visitors to your booth at computer hardware tradeshows. They'll stay to get involved, giving you more opportunity to open a dialogue and develop a better business relationship.