Consider computer software trade shows as a marketing tool to get your name and your professional services in the public eye. Invest in creating the best trade show you can so you can reach your professional peers, your existing customers and new customers by drawing them into your booth.

Generate interest by using direct mail, email and flyers to get out the computer software trade show information to the public. Advertising the trade show ahead of time will help you increase traffic; increased traffic equates to increased revenue.

1. Look for tradeshows and computer software trade show exhibits.

2. Find displays for your computer software tradeshow.

3. Advertise and rely on professionals for computer software trade show advice.

Action Steps
The best contacts and resources to help you get it done

Find software tradeshows and computer software trade show exhibits

Before you do anything, you have to have a tradeshow to go to. Once you find a tradeshow, consider the ease and convenience of purchasing or renting the full exhibit or display for your next computer software trade show. With displays and exhibits in every size, shape and arrangement you can imagine, you can have a top quality display ready in very little time.

I recommend: Find software tradeshows at BizTradeShows.com or ExpoCentral.com. Then Impact Displays can provide you with pop-up trade show displays to take the stress out of trade show planning. Exhibit Deal offers a 21-day rental for their 10' or 20' trade show displays, allowing you to test drive their products before you decide to make a purchase.

Rent displays to show off your computer software tradeshow products

If you're at a software tradeshow, you need fast computers and big computer displays to show off your computer or software products. Evaluate your products and determine how you can best display them in the space you have available; select computers and displays that will bring people into your booth.

I recommend: Rentex has giant plasma displays and other computer equipment for your computer software trade shows. Similarly, Rush Computer Rentals has every size and shape of computer and display you need to show off your wares.

Advertise and get professionals to plan your computer software trade show

Advertising your trade show is always a good idea. And you may want to leave the details of trade show planning and set up for the professionals. Choose a professional event planner with experience in the trade show field, and discuss how various planners will showcase or highlight your newest products.

I recommend: Get software advertising solutions at SoftwareCEO or Aegis Resources. For professional tradeshow planning help, try Corporate Planners, an event planning company with experience in the trade show field. National Convention Services has years of experience in trade show planning and their services include set up and dismantling before and after your event.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Put together a notebook to collect information about your computer software trade show preparation. Include price lists, schedules and fliers in the book so all of your computer software trade show information is in one location, thus creating your own computer software trade show guide or computer software trade show directory.