You only have so much space and so much time to capture the attention of your customers at a computer software trade show exhibit. You want to be sure to make a lasting impression. Whether it's your displays, your multimedia presentation or your gifts, there has to be something the customer takes home to connect with you when you make your next business call. Be creative as you set up your computer software trade show display. Make your booth different from every other booth in the exhibition hall.

No matter how many trade shows you go to, each computer software trade show booth will be slightly different. That's easy to work around with modular pieces. Also keep in mind the following:

1. The computer software trade show display board should be lightweight so you can get it to the event hall inexpensively, in case you need to ship it ahead.

2. The computer software trade show setup process should be quick and easy.

3. The computer software trade show display case should be portable and easy for the smallest person on the team to move.

Action Steps
The best contacts and resources to help you get it done

Choose an eye-catching computer software trade show display board

With the right frame, your graphics can take on a new dimension. Create a computer software trade show design that works in any size or shape configuration.

I recommend: Use slatwall display boards as part of your computer software portable trade show exhibit. You can find slatwalls and accessories at Displays2Go. Do consider that slatwalls weigh a bit more than regular displays. They work great if you have a solid wall at the back of your display area. You can create your own computer software trade show display board with the selection of display boards at The TradeShow Display Store.

Use multimedia equipment at your computer software trade show booth

You are sure to want to show off your software with demos at your exhibit. You need laptops, LCD projectors and/or big-screen televisions to make your presentations. You also need to spotlight your featured products with special lighting effects.

I recommend: Consider computer software trade show rentals from Rentacomputer.com. Even though you probably already have LCD projectors and other multi-media equipment, it may be cheaper to rent than to have it shipped to the trade show. Renting may also be more convenient that including the equipment with your luggage on an airplane. Showcase your computer software with lighting from Pegasus Associates Lighting.

Give gifts or door prizes to visitors at your computer software trade show exhibit

Depending on your budget, you may need to be creative when it comes to giving out freebies with your logo. Whatever you choose to give away, make sure you get a contact name, address and phone number in return.

I recommend: Offer computer-themed freebies from CafePress.com at your computer software trade show booth. Overture Premiums & Promotions has an extensive computer-themed gift list. Brand your name on its items and offer the gifts as part of your computer software trade show services.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  As you purchase the materials to assemble your computer software trade show exhibit, remember to buy the necessary cases for storage and transportation. Most display board companies and multimedia equipment companies offer cases you can use for traveling to trade shows. Also remember to purchase cases you can use to carry your computer software materials.