Some of the most successful tactics used by construction trade show exhibitors are construction tradeshow giveaways, solid construction trade shows advertising and diligent follow-up techniques that lead to construction trade show sales and relationships. Understand construction trade show marketing to increase construction trade show traffic, increase sales and generate a high interest in your business.

Utilize construction tradeshow promotions and be diligent with construction tradeshow follow-up calls, emails, thank you letters and newsletters to increase success for the next year. To compile a successful construction tradeshow marketing plan, you should:

1. Consider the construction trade shows advertising options you have and will utilize.

2. Find construction trade show marketing sponsorship opportunities for maximum exposure.

3. Plan for a variety of construction tradeshow giveaways and promotions for fun.

Action Steps
The best contacts and resources to help you get it done

Create a construction tradeshows advertising plan for the best exposure

Use construction tradeshows advertising tactics to their fullest for the highest level of exposure and the most visits to your booth. For your construction trade show booth to be successful, cast a wide advertising net to encompass both large and small companies in the construction industry. Don't forget to send out invite cards to let your clients know you will be at the show.

I recommend: The International Builders Show, held in Las Vegas, Nevada, offers networking, advertising and other opportunities to showcase your business and its products or services. The NAHB National Green Building Conference offers the latest innovations of the green building sector of the construction industry. This show offers exhibiting, advertising and other exposure opportunities.

Consider the sponsorship opportunities offered for part of the construction trade show marketing

Utilize the sponsorship opportunities offered by many trade shows to include in your construction trade show marketing plan for maximum exposure and benefits. This exposure may include premier banner placement and logo inclusion in the program and other media outlets. Some additional benefits may include meal and drink vouchers or free hotel stay.

I recommend: The Construction Industry Conference (CIC), put on by FICPA, offers attendance and sponsorship opportunities. CONEXPO is the world's largest construction industry conference and offers opportunities to exhibit, sponsor, attend and speak.

Stock up on construction trade show promotions to create an atmosphere of fun

Schedule regular construction trade show giveaways and construction trade show promotions to keep the atmosphere light and fun. Participants and trade show goers want to feel included and appreciated for taking the time to attend the tradeshow and stay up on construction industry news.

I recommend: Motivators has a large selection of low cost construction industry trade show giveaways to help you find the perfect ones for your booth. ePromos also offers a selection of construction industry inspired trade show giveaways and promotional products.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Work as a solid planning committee to pull together the best construction trade show marketing exhibit plan and execution. This will allow everyone to bring ideas to the table and delegate the tasks accordingly.