There are many great dentist trade show marketing ideas that you can use to help generate traffic to your booth. You can also make the most of your trade show participation through follow up mailing lists or by advertising your next trade show appearance. Using these dental trade show sales and marketing ideas can make certain that you have a successful trade show appearance.

Start promoting yourself to ensure that your trade show booth draws a lot of traffic and is a success. Here are some additional things to consider about dental trade shows advertising that can help you increase traffic to your dental trade show booth:

1. Use dentist trade show promotions, such as direct mail marketing lists to promote your trade show booth and appearances.

2. Employ business to business dental tradeshow marketing methods to increase dental trade show traffic to your booth.

3. Work with a dental trade show marketing consultant to help you promote trade show appearances.

Action Steps
The best contacts and resources to help you get it done

Increase your dental trade show traffic with help from the trade shows you plan to attend or sponsor

Once you've decided which dental trade shows you would like to participate in, contact them for further advice about the best ways to make the most of your involvement. Most dental trade shows devote entire departments to marketing and promotions for exhibitors and sponsors.

I recommend: Download the Exhibitor Prospectus for the National Dental Association Annual Convention. In it you will find advertising rates for the convention's program as well as sponsorship opportunities and rates. Or, check out RDH UnderOneRoof's Exhibitor Prospectus for its ad opportunities which include: a page in the show guide, an event-site banner, pre- and post-event direct mail campaigns as well as a host of sponsorship opportunities.

Start your dental trade shows advertising campaign in high profile industry publications

A great way to get the word out to the right audience about your dental trade show participation is through industry publications. Whether you run a dental practice or manufacture cutting edge dental technology, there is a dental publication to match your needs.

I recommend: Download media kits for all four of PennWell Dental Group's dental industry magazines. Get ad rates for the newsletter put out by the American Academy of Dental Group Practice.

Hire an agency that specializes in dental trade show marketing

One of the best ways to promote your trade show appearance is to work with a consultant who specializes in dental trade show marketing. Network yourself and your business at trade show appearances so that you can grow your business and increase dentist trade show sales. Also don't forget do to a post trade show follow up to get feedback about your booth, as well as to widen your client base.

I recommend: Hire Avandant Dental Marketing Strategies to do dental products marketing to promote your dental tradeshow appearances. ADA Intelligent Dental Marketing is the only full-service agency with the backing of the American Dental Association. Its expertise can handle all aspects of your trade show campaign, from pre-show print ads to at-show branding to response tracking after the show.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Use dental tradeshow promotions with your logo printed on them to increase name recognition and promote your business. There are many companies which specialize in creating custom dentist trade show giveaways that you can buy in bulk to save money.
• •  Utilize dental tradeshow follow-up techniques such as email listings and mailings to advertise future trade show appearances.