Direct marketing shows offer great opportunities to get your name out and to make additional contacts that could turn into sales. Many companies even make sales, sign up new recruits and gain valued customers at direct marketing tradeshows. Through direct marketing trade show services you can make a powerful presentation that will get you noticed among your peers and recognized as a leader by your clients.

Direct marketing trade show information is easily accessible through industry associations and vendors. You should plan ahead and include at least one direct marketing trade show in your annual marketing budget. Check with a direct marketing trade show directory to find which direct marketing trade show information will be the most beneficial. There are a number of ways you can participate successfully in direct marketing tradeshows.

1. Hire a consultant to help you sort through direct marketing trade show advice

2. Set up an eye-catching booth for the direct marketing trade show

3. Make a lasting impression at direct marketing trade shows

Action Steps
The best contacts and resources to help you get it done

Investigate a direct marketing trade show guide

Direct marketing trade show consultants can steer you in the right direction to reach your potential customers. They can explore a direct marketing trade show guide to help you find the best place to get a high return on your investment, get you in the right direct marketing trade show directory and assist in your strategic planning for the event.

I recommend: Be Great Marketing can provide consulting services that will help you have the most attractive and successful trade show. The Mid-Atlantic Direct Marketing Conference can be a great place to bring your services to find new clients.

Make the most of your direct marketing trade show information

Take the time to find out how you can make a great presentation and create the kind of booth that will draw customers and curious clients to your exhibit. Put your services and products on display in a great looking exhibit space that emphasizes your image. Take your new displays to trade shows where you can get the most bang for your buck.

I recommend: Moxie Displays can create a custom exhibit booth for the direct marketing trade show as well as help you with strategic marketing to make your show a success. Hook up with the Direct Marketing Association to keep up with trade shows and other important industry events.

Keep your direct marketing tradeshow message fresh

Promotional products, giveaways and ad specialties are the mainstay of the trade show circuit. They are expected and appreciated by attendants. Give your booth visitors a unique item that will be used to keep your name in front of them long after they leave the direct marketing trade show. Give away promotional items to carve a niche in your visitors' memories.

I recommend: Contact Printglobe for some really refreshing and unique ideas for the items you put your name on. Get your name engraved in chocolate from Totally Chocolate. You will be remembered.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Have a range of giveaways for the visitors you meet at direct marketing trade shows. You can give an inexpensive pen to casual passers-by and keep a stash of higher-end items, such as good pens, caps or mugs under the table for visitors who request more information and take time to learn about your company.