A company needs a great distance learning trade show exhibit to stand out at an industry trade show among fierce competition. Trade shows offer the opportunity for distance learning professionals like educational publishers, online course web developers and educational software engineers to grab their share of this multi-billion dollar industry.

A distance learning trade show exhibit needs to be not only eye-catching and informative, but also interactive and provide the opportunity for trade show attendees to try out a new e-learning website, training software or other product being introduced at the show. When planning a distance learning tradeshow display:

1. Consider how the distance learning exhibit will be used, such as whether it needs to be interactive or just observable.

2. Find out the size of space you are working with before deciding what exactly is needed for demonstration.

3. Set a budget and prioritize the which elements are needed in the distance learning trade show exhibit to demonstrate the products.

Action Steps
The best contacts and resources to help you get it done

Plan your distance learning trade show design

If your business will be attending multiple trade shows a year or traveling considerable distance to attend a trade show, exhibits that are easily put up and taken down along with a distance learning trade show display case are necessities. Many distance learning businesses need easily portable displays to travel to college campuses or large companies to demonstrate products and services, so choose one that will work in that capacity as well.

I recommend: Get the basics for your booth with the distance learning trade show services at EDU Exhibit USA. Get visitor profile information from Edutech Expo in order to best focus the design of your distance learning trade show display board.

Consider a custom-designed distance learning trade show booth

A custom-designed trade show exhibit may be worth the investment if you attend many shows. A custom-designed exhibit will tailor color, lighting and demo space to induce the unique qualities of your distance learning products, whether it is an intimate family-oriented feeling for home schooling products or a studious scholarly feeling for online college campuses.

I recommend: Diversified Media Design's Education Industry Solutions will create all of your booth's signage, media and promotional giveaways. MarketingWorks specializes in education industry marketing and can help you with all of your distance learning trade show planning and set-up needs.

Go high-tech in your distance learning trade show design

Set up a sample webcasting session in your distance learning trade show exhibit to give visitors a taste of what distance learning has to offer. Or provide computer stations, featuring your latest distance learning software.

I recommend: RentaComputer provides nationwide rentals of webcasting setups, and can help you tailor one specifically for a distance learning session. You can also rent laptops from SmartSource.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Make your distance learning trade show exhibit demonstration inviting with comfortable chairs for attendees to sit down on and try the products.