Successful education trade show marketing covers a broad spectrum of topics. Business owners exhibit products, such as computer furniture, software and teaching materials, to generate leads and expand their customer base. Business owners also show up as attendees, lured by education trade show giveaways, to scour manufacturers’ upcoming product lines and gain perspective as to improve their operating system.

Most education trade show promotions focus on presenting technological products that make it easier to run schools and on the teaching and non-teaching services that schools provide. Educational tradeshow marketing professionals have learned which products and services get the most attention from school administrators. Buyers are also showing more interest in techniques geared toward assessing student achievement and helping them build meaningful relationships throughout their school years. Whatever your particular business focus, you’re sure to find a wide array of opportunities available at educational trade show promotions.

1. Take advantage of the latest audio/visual products that education trade show sales professionals exhibit.

2. Find educational trade show advertising vendors offering help with improved methods of teaching science in the classroom.

3. Locate education trade show sales professionals offering assistance with school activities that don’t take place in the classroom.

Action Steps
The best contacts and resources to help you get it done

Find state of the art audio visual systems that education trade show marketing companies offer

Schools depend on audio/visual tools for classroom teaching and student development outside of the classroom. These trade shows offer you the chance to learn about new trends in the audio/visual teaching industry.

I recommend: Contact the Association Technology Conference & Expo to learn about its annual display of the latest in audio visual teaching systems at an educational trade show attended by hundreds of exhibitors. Experts in events organizing, Prestige AV & Creative Services can show you how to enhance your classroom environments with updated audio/visual tools.

Attend an educational tradeshow marketing event to find the latest classroom resources

Educational trade shows advertising new science and technology systems cover a wide array of subject matters.

I recommend: The Nano Science and Technology Institute hosts an annual trade show that gathers leading science educators nationwide. Equipment manufacturers and suppliers as well as systems providers exhibit their products there. Register with Supply Side West to attend an educational trade show addressing the topics of food science and safety.

Find education trade show marketing resources designed for school psychologists

School administrators pay much attention to creating an environment most conducive to learning. That's where school psychologists come into play as they use state of the art techniques in helping students relate to the school environment.

I recommend: The Georgia Psychological Association hosts annual trade shows and conferences regarding the latest practices and techniques for school psychologists. It also offers continuing education workshops for school psychologists. The San Diego Psychological Association publishes a calendar of events attended by school psychologists nationwide. Of particular interest to school psychologists have been the trade shows focusing on disability assessment and the influence of culture on classroom learning.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Develop education tradeshow follow-up methods as a way to turn your customer leads into customer accounts.
• •  Marketing professionals should consider paying close attention to education trade show traffic at these events, such as booths luring the most business and booths where attendees return for another look.