Energy tradeshow marketing is the best way to bring products and services to a fresh audience whether national or global. Tradeshows offer the chance for industry networking, research into new technologies and products and of course the chance to promote your own products and services.

Energy tradeshows advertising and marketing is key to the success of any tradeshow visit. Just having a booth and being available for questions is not enough in a busy setting with plenty of distractions and gadgets competing for attention. When preparing any aspect of trade show marketing, it is important to consider the following:

1. Know your potential audience and conduct market research before spending a dime on energy trade show marketing.

2. Consider industry changes and include green promotion in your marketing.

3. Calculate energy trade show traffic to ensure promotion meets customer quotas.

Action Steps
The best contacts and resources to help you get it done

Choose energy trade show marketing materials for your exhibit

Whether its digital or paper advertising before a show or signs and banners during a trade show, it is best to pick a supplier experienced with your business type. When printers are working blindly with unfamiliar products, the chance for mistakes and dissatisfaction increase. Branding all products and exploring green or organic materials can help set you apart from the herd.

I recommend: SkyLine Exhibits are experts with experience in energy trade shows advertising. Independent Ad Specialties offers trade show printed products on organic materials.

Increase energy trade show sales with product catalogs and order forms

Besides investing in advertising and energy trade show giveaways, making sales should always be a focus of any trade show booth. print product catalogs and order forms in bulk beforehand so they can be distributed at the show or included in promotional packages.

I recommend: 1printingsource.com specializes in producing product catalogs and brochures with quick turnaround and high quality. Greenerprinter offers product catalogs and order forms on recycled paper.

Invest in energy trade show promotions

Energy tradeshow promotions can include on site digital and oral presentations, product samples and giveaways or both. Giveaways remain the most popular remainder of a tradeshow booth visit and energy producers or marketers should consider both branded traditional giveaways and miniature versions of their product.

I recommend: Jay-Line produces green energy tradeshow giveaways in a variety of styles and colors and has experience with this specialist market. Motivators offers miniature light bulb shaped giveaways that work well for energy trade shows.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Be sure to conduct energy tradeshow follow-up by contacting any leads and following through with any promises to mail samples or meet with potential clients.