Entertainment trade shows bring entertainment equipment manufacturers, media producers and retailers together to display and discuss current products and services. A trade show is the perfect way to market a new product or service offered by your business.

If your business is exhibiting at an entertainment trade show, be sure to give the event proper planning and design consideration. Several companies specialize in trade show management, and can help you with all phases of a trade show. Working with professionals will allow you to focus on your daily business activities.

The following resources will get you the entertainment trade show information you need:

1. Share your business' products and services at entertainment trade shows.

2. Consult an expert for entertainment trade show advice.

3. Partner with companies that provide entertainment trade show services.

Action Steps
The best contacts and resources to help you get it done

Grow your customer base with an exhibit at an entertainment trade show

Entertainment trade shows provide a location for manufacturers and retailers to share and learn about new products and services. Your company will benefit by displaying your new product line or services through increased sales.

I recommend: The Home Entertainment Show brings equipment providers and retailers together for the latest in the industry. Contact this company for information on reserving exhibit space. The E3 Media and Business Summit targets video game manufacturers and retailers. The event, run by IDG World Expo, also has presentations by industry experts.

Hire a consultant to plan your entertainment trade show display

A consultant will work as your entertainment trade show guide, showing you the way around an event. Firms that specialize in trade show planning can save you time will help you to get a greater return on your exhibit fee by increasing traffic volume at your booth.

I recommend: Exhibit & Display Consultants offers full service trade show management, from design to dismantle. Complete an online form to request more information. AdvanTek Consulting provides trade show management services. The company also offers training sessions on trade show selling techniques.

Work with trade show specialists to get your entertainment trade show display installed

Companies specializing in trade show management handle all aspects of your exhibit, which saves you time. By keeping your display running smoothly, a trade show service provider will help draw more potential customers to your exhibit.

I recommend: GES Exposition Services can help you with your trade show exhibit from planning to dismantling your display. Contact a representative for more details about the services this company provides. Saber Trade Show Services sells a range of displays, at a variety of prices. The company can even create a custom exhibit for you.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  An entertainment tradeshow is the ideal place to search for potential employees. If you need to fill an open position, bring application materials to the event, and display them at your exhibit.