Environmental trade show marketing is important to the overall success of any tradeshow visit. Branding your product, increasing your customer base and making your promotions and giveaways memorable all helps to make your trade show time a success. Green marketing and promotions will only boost your overall product or service message.

Environmental tradeshows are growing in popularity, as green innovations seem to saturate all areas of development and design of consumer goods and services. Therefore, it’s important to market your green product by using green materials and green themes. When thinking about environment tradeshow promotions, consider the following:

1. Use quality or green printing for all brochures and promotional literature.

2. Invest in quality and green-themed environment trade show giveaways.

3. Research the latest in environmental trends to ensure you have well-informed booth workers promoting your environmental trade show marketing.

Action Steps
The best contacts and resources to help you get it done

Increase environment trade show sales with quality printing and literature

Environment trade show promotions should focus on products that brand your product and almost promote a healthier environment. Organic inks and recycled paper help emphasis your green focus. Green printers are often environmentally friendly certified and the trade show booth allows you the opportunity to share such information with your foot traffic.

I recommend: GreenPrinter specializes in eco friendly products perfect for your environment tradeshows advertising. To allay any fears of using organic materials, they offer samples of their products before you place the big order. Greg Barber Company goes one step further offering affordable bulk printing for business promotions using chemical free, tree free paper and includes hemp and post consumer materials in its products. With over a decade in the business, this company offers the established green brand.

Buy Environment tradeshow giveaways that are earth and branding friendly

Environment trade show marketing should also brand green, think green and be green. Choose tradeshow specialists that offer recycled products as giveaways to boost environment trade show traffic. Some products offer a green image as well as green production and of course company branding.

I recommend: Eco Smart Promos from Sandia Marketing has a line of products perfect for environmental tradeshow giveaways. Their line of bags made from recycled material offer practicality, branding and environmentally friendly promotion. Motivators Promotional Products offers a wide range of products including corn, jute, canvas and recycled promotional materials at very affordable prices.

Use custom printed coupons and branded packaging for Environment tradeshow follow-up

Environmental tradeshow follow-up is a matter of tracking and follow through. It's important to remember that the environment tradeshow marketing doesn't end at the exhibit booth. Always place promotional items in branded packaging and include custom order forms or catalog with discount codes to emphasize your product and help you keep track of new customers from the tradeshow.

I recommend: Dunwoody Booth Packaging offers a range of affordable promotional bags made from recycled and tree free paper. These bags have room for logos and cost less than canvas or jute bags making them ideal for holding printed promotional materials. Angel Printing is an environmentally friendly printer that offers custom full color flyers that could include promotional codes and be included in your environmental tradeshow booth giveaways to help track orders.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Environmental trade shows advertising should begin long before the actual tradeshow. Be sure to inform your regular customers about the event and offer them additional discounts for attending.