Increase your event management trade show's advertising success by boosting your event management trade show traffic and building a better lead base. Event management trade show promotions are crucial to bringing people to your booth as well as retaining their attention. Send them away with memorable swag and effective marketing pieces to stay top of mind with them.

Event management trade show promotions and event management tradeshow giveaways can be as simple as cup or pen, to a moderate swag items to more expensive things like luggage or leather planners. You are selling them on your experience, though, so you want to make sure that they are walking away talking about what they just saw or did.

To make the most of event management trade shows advertising and marketing tools and resources:

1. Start by locating national Event Management Trade Show to see what your options are for exhibiting.

2. Give away memorable event management trade show promotions and swag items.

3. Consider boosting your event management trade show marketing with the help of a consultant or a show producer.

Action Steps
The best contacts and resources to help you get it done

Scope out a location for your event management trade show marketing event

You first have to locate the US event management trade show marketing events that are applicable to your business and that are realistic for you to attend.

I recommend: The Special Event is the world's largest tradeshow and conference for event planners. You can exhibit at ISES Eventworld. Another event is the Idea Factory. There's also The Motivation Show.

Use a consultant to help you with your event management trade show marketing

Brainstorm your event management trade shows advertising ideas with the help of a paid marketing consultant. Utilize them in helping you with your event management tradeshow follow-up to maximize your leads collected and effectively conduct your follow-up communication.

I recommend: Work with event management tradeshow marketing expert ShowEvent Trade Show Management & Marketing Company on your next event. Try out the event based marketing services of Brand Connections to help you maximize your event management tradeshow's advertising before the event, your exposure at the event as well as your follow-up post event. Consider the services of The Media Services Group. Look at the projects produced by Revolution Marketing. All of these marketing firms can help you put the experiences you are selling into a saleable and marketable package.

Increase your event management trade show traffic with great swag items and cool booth features

Make your event management trade show marketing booth memorable. Ensure that your event management trade show giveaways have high retention and high visibility for your company.

I recommend: You could integrate the services of Audience Response Systems into your next trade show. Use one of their self service packages for a self paced or operator paced interactive experience. Use the FotoZap camera to collect contact info and survey responses from your attendees. Use the photos collected to convert attendees into visitors to your website after the trade show event. Think about On-Demand or Intercept Marketing services from In Motion Promotion for your next trade show event.

Improve your event management trade show promotions by hiring a professional to produce your exhibit

Leave the design and production of your exhibit booth to the event management trade show marketing professionals.

I recommend: Confer with the exhibition division of Hanley Wood. Let them turn your trade show experience into creative and effective sponsorships, exhibits and education opportunities. Contact the Exhibit Designers and Producers Association (EDPA) for their recommendation on a local trade show and event producer to help you with your next event. Use IDG World Expo to produce your trade show event for you. See how Penton can help you with your conferences and exhibitions.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Use 'edutainment' in your event management trade show marketing to both educate and entertain your visitors. Teach your guests, while exciting them about your product or service.