Your family trade show exhibit is the most essential part of your trade show success: it’s what will draw clients and investors to your booth — or keep them away. A smartly designed exhibit will cause individuals to want more information about the products and services your business provides.

Trade shows provide the opportunity for you to meet new people within your industry and make potential clients and investors aware of the products and services you provide. By exhibiting in trade shows, you can establish your brand name, promote your business, create leads and increase sales. As you plan your family trade show exhibit, keep the following in mind:

1. There are a number of experts and a vast array of options when it comes to design and supplies for your family trade show display case.

2. Your family trade show display board should be eye-catching and enticing, so onlookers will want to know more.

3. Your booth space and organization is a central element of your family trade show setup.

Action Steps
The best contacts and resources to help you get it done

Design an effective family trade show exhibit and attend big events

If you plan on participating in multiple trade shows throughout the year, then it's important that you design a family portable trade show exhibit. Consider using family trade show rentals for your first few trade shows; this provides you with more budget for the exhibit and means less of a commitment in case you don't participate again next year. If you're only hitting a few trade shows, hit the big ones.

I recommend: Consider the yearly ABC Kids Expo, one of the largest juvenile products tradeshows in the US. ENK International puts on Children's Club, a children's clothing trade show, every year. There are a number of trade show display providers on the Internet with hundreds of options to choose from, such as Impact Displays or Abex.

Find family trade show services and keep abreast of niche tradeshows

While designing and putting together your own exhibit may be inexpensive, if your budget allows, consider hiring a service that specializes in designing trade show exhibits. Doing so will relieve a lot of the stress that comes along with planning for a trade show. These services have all of the materials necessary to put a fantastic display together for you and can implement your ideas and desires. Spend your extra time finding the best tradeshows for your business.

I recommend: Next, bring your custom display to baby-oriented tradeshows listed at Baby Shop Magazine or attend BabyTime Expo if your business is baby-oriented. In addition to display design, The Godfrey Group also provides replacement pieces and updates to your exhibit as your business grows and changes. Apple Rock's design team makes it a point to implement the objectives and goals for your brand when they design a customized exhibit for your business. 

Organize and draw crowds to your family trade show booth

If you're a first time vendor, then you should probably rent the smallest booth available so that you don't find yourself overwhelmed. Organize your booth for optimal availability of your products, information, promotional items, and, most importantly, yourself. The area you provide should be open, allowing individuals to flow through without feeling trapped in the crowd. Avoid clutter and excessiveness; the less someone has to do to figure out your product/services, the better response you'll receive.

I recommend: Consider hiring Family Marketing to help with your overall, and tradeshow, marketing. Displays2Go and Shop for Exhibits have a seemingly endless array of booth accessories to help keep your family trade show exhibit area organized and presentable. Consider family-geared giveaways such as games and novelties at Promopeddler.com.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you hire a family trade show design company to put your exhibit together, be sure to check out their references and previous work before committing. Verify that their resume reflects success for past clients.