Much fire trade show traffic comes from ordinary people looking for information in three main areas; namely fire prevention, fire suppression and fire alert systems. To help with your fire trade show sales you need to fill at least one of these three needs. Literature is nice when it has your business information on it. Fire prevention brochures show that you care about your customers' well-being by giving fire prevention tips that save lives. Products to consider for fire tradeshow marketing are fire extinguishers and smoke alarms.

It can be difficult to do fire tradeshows advertising for your personal business before events, but you can do much to aid your business' fire tradeshow promotions during the events. Don't forget the fire tradeshow follow-up. At least half your sales will come after everything closes up and shuts down in the tradeshow center. Get as many names and numbers as you can during the event to call later. The longer you wait to call, the more people forget you.

1. Fire trade show giveaways are great marketing tools.

2. Know how to make your fire trade show traffic pop up.

3. Proclaim your presence.

Action Steps
The best contacts and resources to help you get it done

Push fire tradeshow giveaways

You can promote your business at trade shows in many ways. One way is through freebies, but never give stuff away without your business name imprinted. It might look a little tacky to include your business telephone number on shirts and hats, but you should include the phone number on other items when possible. Business cards are OK, but most will be on the floor or in the trash of the tradeshow moments after you pass them out. A better idea is writing pens or other items imprinted with your business name, phone number or website.

I recommend: You will find a variety of custom imprinted pens and other promotional products at Leaderpromos.com. Some of their pens even light up. You can also find an assortment of promotional pens at Absorbent, Ink., including ergonomic pens for people with hand and wrist ailments.

Use pop up booths for superior fire trade show promotions

Why do you need a pop up booth for fire trade shows advertising? First, pop up booths are portable. The set-up and take-down is easy; one or two people usually can handle the task. They are also reusable, so even after dozens of fire trade show promotions, they still look great. After all, you do have an image to uphold.

I recommend: Get multiple styles of pop up booths at Displays2Go, including booths made of material that allows easy rearrangement of display items. You can also find an intriguing choice of pop up booths at Smash Hit Displays, including the popular NLine fabric graphic display, which allows easy panel installation and change.

Help your fire tradeshows advertising with promotional banners

Why do you need banners? People see them for hundreds of feet. They are a great way to help people find you. Some tradeshows are so large that your potential customers might have trouble searching you out in the crowd. A banner can help someone easily spot your booth from across the tradeshow venue.

I recommend: You can find state-of-the-art indoor or outdoor banners in nearly limitless lengths at Dynamite Digital. For Duratran backlit graphics, using either your own artwork, or that designed by the banner manufacturer, order your custom banners at Trade Show Shop.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Calendars make excellent fire trade show giveaways. Whether designed for wallet, computer or wall, make sure you get your business name, phone number and website imprinted at your local print shop.