One of the best ways to market your business is to set up a fishing trade show exhibit. A fishing trade show display can help you reach hundreds, even thousands, of potential new customers. Just make sure you get a good floor location at the right show and have an eye-catching display to draw people in.

In the months leading up to the trade show, you're going to have to do some work to make your fishing trade show booth the best it can be. So before you begin your fishing trade show setup, ask yourself the following questions:

1. Should a professional help me create my fishing trade show display board?

2. Would it be better for me to rent a fishing trade show display?

3. At what shows will my fishing trade show exhibit bring in the most new customers?

Action Steps
The best contacts and resources to help you get it done

Hire a professional to help you create your fishing trade show display

At the show, your fishing trade show display will be competing with hundreds of other displays. If you want to make your fishing portable trade show exhibit stand out, it is best to bring in the services of a professional who is familiar with fishing trade show design.

I recommend: Displays2Go claims to offer the most trade show displays and exhibits online. The company's inventory includes more than 6,000 unique displays. Ace Exhibits is a leading manufacturer of trade show displays. The company offers a wide range of displays, stands, racks and accessories.

Rent a fishing trade show display board

Purchasing a new fishing trade show display case can be expensive, especially if you are trying to build a business. Fortunately, fishing trade show rentals are a great alternative to buying a new display. Rentals are also a good option if you only plan on attending one or two fishing trade shows a year.

I recommend: ICCRents has a good selection of trade show displays for rent. The company promises to create a striking rental display and deliver it in one shipment. Professional Exhibits & Graphics has a large rental inventory and a design team that can customize your fishing trade show exhibit.

Set up your fishing trade show display at the right show

Now that you have a great-looking fishing trade show booth, it is time to see what it can do. Attending a trade show as an exhibitor is expensive, especially if the show is out of town, so choose your shows wisely. Also, try to reserve space near high-traffic areas such as entrances and escalators to ensure your exhibit is seen by as many people as possible. Avoid back corners and dead-end aisles.

I recommend: If you're looking to attract customers in the Cincinnati area, check out the Cincinnati Hunting and Fishing Show, put on by Hart Productions. In Oregon, look into ExpoSure's Sportsmen's & Outdoor Recreations Shows.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  A great fishing trade show exhibit isn't complete without good staffing. The staff in the booth is the face of your business. You won't sell anything without friendly, knowledgeable people greeting potential customers.