If you're going to participate in a flowers trade show, start off by evaluating the amount of space you need for your flowers trade show display. Most tradeshow spaces are around 10 feet square, but shows will accommodate requests for larger spaces. In addition to your square footage requirements and location preferences within the flowers trade show space, ask about access to electricity, broadband and water as your needs require. If you're bringing flowers, ask about coolers and misters.

Secondly, set up your flowers trade show display so your newest and most eye-catching products are highlighted to drive traffic to your booth. Place your new innovations at eye level so they are seen immediately by everyone who enters into or walks by your area. Finally, ask for flowers trade show advice from colleagues who are experienced in the field.

1. Rent trade show equipment for your flowers tradeshow.

2. Purchase a slick and professional-looking flowers trade show booth.

3. Find tradeshows or hire an outside group to provide professional flowers trade show services.

Action Steps
The best contacts and resources to help you get it done

Work with professional rental companies for your flowers tradeshows equipment

If you don't want to buy equipment and exhibits, you can rent anything from a full pop-up trade show booth to video displays to showcase your products. Choose rental agencies that have a solid professional reputation and experience in the trade show industry.

I recommend: Rent live plants from International Wholesale Florist or Rasmussen Farms for your floral tradeshow booth. For exhibits, try ExhibitDeal, which has many exhibits for rent, including 10-foot and 20-foot pop up displays, or Professional Exhibits & Graphics, which rents full exhibits in many common sizes, as well as hanging signs, kiosks, plasma stands and literature racks.

Purchase the flowers trade show equipment for convenience

Renting may be cheaper if you don't plan to attend many flowers tradeshows, but working out the rental details for each show can be a hassle and you may have problems getting the equipment you need. From full trade show booths to panels, purchasing the stands and equipment you need may save you time and money in the long run.

I recommend: Buy floral display stands and pedestals from Floralware Display Products. Camelback Displays can provide you with everything you need to create a professional trade show booth, including pop-up displays and display panels in a variety of sizes and materials. Mod Displays has several trade show booths for you to choose from to create the perfect exhibit to enhance your products.

Find tradeshows or hire professionals to help with your flowers trade show

If you don't have the time or inclination to do it yourself, avoid the stress of planning your trade show and trust a reputable trade show planner to guide you through the process. A qualified professional will make sure nothing slips through the cracks, so you can concentrate on selling your wares. Regardless, find a tradeshow that fits your business.

I recommend: The Super Floral Show is an popular annual floral tradeshow; also consider the annual Northeast Floral Expo, another annual show. TLC National Convention Plant Services can make your booth stand out, even in a flowers trade show. For broader help, consider Exhibe Corporation, a full-service trade show company that will handle everything from trade show paperwork and designing your exhibit to the installation and dismantling of your exhibit when the show is over.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Keep a notebook to collect information about your flowers trade show. Include price lists, food selections and fliers in the book so all of your flowers trade show information is in one location, creating a custom flowers trade show guide or flowers trade show directory.