If you want to increase your customer base and grow your business, it's wise to set up a flowers trade show display at every event possible. At these events, folks in the industry gather to check out the latest products and offerings from vendors like you. Since your competition may very well be set up right next to you, make sure that your flowers trade show design is the best it can be.

To attract customers to your exhibit, you have to catch their eye; therefore, your flowers trade show setup is key here. If your exhibit is jumbled and unorganized, with products and information haphazardly strewn about, that will catch the attendees' attention — but not in the way you want. To get as much business as possible, consider the following:

1. Choose a size for your flowers trade show exhibit. Standard booth space is approximately 10 feet by 10 feet, but many events offer double booth space.

2. Invest in a display that includes a flowers trade show display board. These are customized just for your company, so have a concept in mind.

3. Decide if you want to sell anything while you're there. If so, you'll need flowers tradeshow display cases to maximize sales.

Action Steps
The best contacts and resources to help you get it done

Use workstations in your flowers trade show exhibit

Kiosks and counters within your exhibit can be used for individualized service. Have one of your salespeople oversee each workstation and give prospective customers one-on-one attention. You can customize these fixtures with your company's logo or any other images that promote your brand, so these are great for any company serving the flower industry, from suppliers selling baskets and vases to dealers that sell flower refrigeration units.

I recommend: Gain a lead or close the deal with one of the portable workstations available from Shop for Exhibits. Check out the large selection of basic counters Affordable Exhibit Displays. You can use your workstations at trade shows like the ones offered by MAC Events and Salmon Bay Events.

Buy a flowers trade show exhibit in the pop-up style

Pop-up displays fold for easy transportation, then you simply pop up the walls when you're ready to set up your exhibit. Lock the pieces into place, hang large-format ads and you're ready to go. Alternatively, you can have poster-type displays made up for your company's exhibit. Every flowers portable trade show exhibit is customizable, so have your artwork ready.

I recommend: Check out the huge selection of pop-ups at Flexi Display Marketing. You can find a variety of 8-, 10- and 20-foot displays as well as tabletop displays at Capital Exhibits. For an example, take a look at the wood-framed display BelleWood Gardens used in its booth.

Ensure that you showcase your goods by using a flowers trade show display case

A good way to advertise your products or services is to set out samples in display cases. These range from large, glass cases to countertop displays made from lightweight acrylic. Your products should be on the small side, so depending on what sector of the industry you represent, examples of your work (like corsages), shop management software packages and arrangement accessory items are all fair game for display cases. If you're planning on displaying arrangements, you may want to put out some of your work in nice vases.

I recommend: Choose a display case with a sliding back door from Allen Display. Browse through the different types of cases at Displays2Go. Get some interesting ideas on how to set up your booth from the pictures of the 2008 Southeastern Flower Show.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you're having trouble figuring out how to best configure your exhibit, consider hiring a consultant that specializes in flowers trade show services including flowers trade show rentals. This person can help you design your flowers trade show exhibit so that you attract an optimal number of potential customers.