Part of a flowers trade show marketing scheme needs to be a great booth set-up, beautiful floral displays and following up with your leads. If your floral company specializes in rare species, you can increase your flowers trade show sales by providing literature that highlights the rare flowers you can get for clients.

Whether your selling container gardens, water gardens, cut flowers or plants, your flowers tradeshow marketing determines your success. The best flowers trade show promotions have clients remembering your name because of your product promotion. When planning your flowers tradeshow marketing, consider the following:

1. Your booth appeal is what attracts clients to you. With the beauty of flowers all around them, clients need an eye catching booth display to draw their attention your way.

2. A coupon in your flowers trade shows advertising can attract and get you customers. The coupon can be for a small free product or a percentage off a large order.

3. Flowers tradeshow follow-up is the key to reminding people about your product and what they experienced at your booth during the show.

Action Steps
The best contacts and resources to help you get it done

Increase your flowers trade show traffic with a noticeable banner

Floral shows have tons of color and beautiful flower arrangements. Your booth needs an eye catching banner or flag to draw in business. Your banner, while part of your display, markets your product for you since people can see it from a distance and may be drawn to your booth because of the banner.

I recommend: Order a custom banner made specifically for tradeshows from Displays2Go. Get a project manager to help you with your flower tradeshow banners at The Godfrey Group.

Use direct mail for flowers tradeshow promotions

Direct mail gets your business name into the minds of prospective clients. Send out a letter as a form of flowers tradeshows advertising and let clients know when and where you'll be at the tradeshow, along with the reasons they should stop by your booth. A direct mail letter is a great place to put a coupon for a discount and include photos of your products.

I recommend: Get a batch of custom made coupons from TicketPrinting.com and send potential clients a reason to stop by your booth. Send your direct mail out in custom business envelopes printed by Elite Design Labels and Printing.

Plan appropriate flowers trade show giveaways

You don't have to get stuck giving away small floral arrangements, if you think outside the box. Save your floral arrangements and larger giveaways for a drawing or tradeshow raffle. Provide smaller, flower themed items that everyone gets.

I recommend: Give potential clients a flower shaped highlighter with your logo on it from Portable Trade Show Display & Tradeshows Giveaways. Let 4imprint customize a flower seed bookmark that lets people grow flowers and remember your company.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Include a business card flower seed packet in your flowers trade shows advertising mail. If possible, use seeds your company cultivates or sells so that potential clients get a sampling of your product.