Specialty food tradeshows attract professionals who are looking for deals for their next contract or to offer their own services and products for sale. As a vendor at a gourmet food tradeshow you’ll have the opportunity to be featured in a food trade show guide and exhibit your company’s features and benefits with food trade show services.

Exhibitors in the food trade show directory are in a great position to talk to a lot of potential clients in one setting with visitors who are looking for your products and services. Take the best gourmet food trade show information and make a positive impression with your specialty food tradeshow booth. Make gourmet food tradeshows an integral piece of your marketing plan in a variety of ways.

1. Take advantage of food trade show services

2. Show your business strengths in the food trade show guide

3. Find a food trade show directory

Action Steps
The best contacts and resources to help you get it done

Utilize gourmet food trade show information

The staff at meeting halls and convention centers will assist you in setting up your booth at the next food trade show that you attend. While your own employees should take an active part in setting up your exhibit, you should follow the direction of the meeting organizers to achieve the best experience possible at the show.

I recommend: Make a date to attend at least one of the tradeshows put on by the National Association of the Specialty Food Trade. The Gourmet Housewares Show could prove to be a great place to expand your contacts and make new sales.

Get all the exposure you can with gourmet food trade show information

Advertise in the food trade show guide to increase your exposure with attendees. Register early for food tradeshows to nab the best location on the tradeshow floor so that visitors will be sure to pass by your booth and spend time with your key representatives who are working the exhibit.

I recommend: Grab a good spot at the Natural Food Expo East. The Americas Food & Beverage Show draws thousands of attendees to the show that serves a multitude of food industry specialties.

Look for popular food tradeshows

While you can't attend every food trade show, you should make a point to participate in those that most directly affect your business. Your presence can make all the difference as you work on building business relationships in the industry. Use your industry publications and associations to find those important events.

I recommend: All Things Organic holds food tradeshows in various places around the world including North America. Members of the National Restaurant Association are hooked into all the important food tradeshows. Use your membership to stay connected.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Staff your booth at gourmet food trade shows with employees who are good at talking to people and can recognize potential sales opportunities.