Forestry trade shows offer great opportunities to get your name out there and to make additional contacts that could turn into sales. Many vendors make direct sales at forestry trade shows. Through forestry trade show services you can make a powerful presentation that will get you noticed among your peers and recognized as a leader by your clients.

Forestry trade show information is easily accessible through industry associations and vendors. You should plan ahead and include at least one forestry trade show in your annual marketing budget. Check with a forestry trade show directory to find which forestry trade show information will be the most beneficial. There are a number of ways you can participate successfully in forestry tradeshows.

1. Sort through the forestry trade show advice

2. Set up an eye-catching booth for the forestry trade show

3. Make a lasting impression at forestry trade shows

Action Steps
The best contacts and resources to help you get it done

Stay in the loop through a forestry trade show guide

You can find a forestry trade show directory through your industry associations and publications. Look for the forestry tradeshows that will help you to effectively reach your potential customers. Explore various forestry tradeshows to help you find the best place to get a high return on your investment.

I recommend: Timber Buy Sell is an online resource for the forestry industry that provides listings of forestry tradeshows and events nationwide and around the world, as well as other information and educational opportunities. As a member of the Tree Care Industry Association, you’ll be kept apprised of all major forestry tradeshows and events, including the annual expo put on by the organization.

Make the most of your forestry trade show information

Set up your forestry trade show presentation and create the kind of booth that will draw customers and curious clients to your exhibit. Put your services and products on display in an attractive exhibit space that emphasizes your image. Send key employees to work the booth so that you can collect leads and develop relationships with potential and current clients.

I recommend: Put on a great display at the World Ag Expo, one of the largest tradeshows in the world for the industry. The International Society of Arborculture is big event that also draws a large contingency of industry professionals that you can meet in one setting.

Keep your forestry tradeshow message fresh

Give your booth visitors a unique item imprinted with your name and logo that will be used to keep your name in front of them long after they leave the forestry trade show and carve a niche in their memories. Change your exhibit so that you will always have a fresh approach at the big shows that can prove beneficial to your business.

I recommend: The Farm Progress Show is a big event in the industry, one that might serve you well. Forestry On The Go draws government and private industry forestry professionals from around the country to explore new technologies and opportunities in the industry.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Attend a few forestry tradeshows or send key employees to check them out to find which might be the most useful for your business.