Some of the most successful tactics used by forestry trade show exhibitors are pollution tradeshow giveaways, solid forestry trade shows advertising and diligent follow-up techniques that lead to forestry trade show sales and relationships. Understand forestry trade show marketing to increase forestry trade show traffic, increase sales and generate a high interest in your business.

Utilize forestry tradeshow promotions and be diligent with forestry tradeshow follow-up calls, emails, thank you letters and newsletters to increase success for the next year. To compile a successful forestry tradeshow marketing plan, you should:

1. Consider the forestry trade shows advertising options you have and will utilize.

2. Find forestry trade shows marketing or sponsorship opportunities offered by the show.

3. Plan for a variety of forestry tradeshow giveaways and promotions for fun.

Action Steps
The best contacts and resources to help you get it done

Create a forestry tradeshows advertising plan for the best exposure

Use forestry tradeshows advertising tactics to their fullest for the highest level of exposure and the most visits to your booth. For your forestry trade show booth to be successful, cast a wide advertising net to encompass both large and small companies in the forestry industry. Don't forget to send out invite cards to let your clients know you will be at the show.

I recommend: The Oregon Logging Conference covers many areas of the forestry industry including logging, construction, trucking and heavy equipment. The From Forest to Finished Product Conference is just that, a conference with businesses from every aspect of the forestry industry.

Consider the forestry trade show marketing and sponsorship opportunities offered

Find sponsorship opportunities offered by the forestry trade show marketing department for greater exposure of your business. By becoming a show sponsor you have the option of displaying banners as well as having your company logo featured in all show marketing materials, including programs, magazines and web site.

I recommend: The North America Forest Products Conference is specially designed for those in the forestry industry who manufacture and sell forest products. They offer sponsorships, attendance packages and exhibitor status. The Partners in Community Forestry Conference, hosted by the Arbor Day Foundation, offers sponsorship and other opportunities to gain awareness about your business.

Stock up on forestry tradeshow promotions to create an atmosphere of fun

Schedule regular forestry trade show giveaways and forestry tradeshow promotions to keep the atmosphere light and fun. Participants and trade show goers want to feel included and appreciated for taking the time to attend the tradeshow and stay up on forestry industry news.

I recommend: Print Globe offers a variety of trade show giveaways items in a variety of industries. To represent your company, check out their semi-truck items or hardhats giveaways depending on your company's role in the forestry industry. Promotional Items Inc. offers a selection of standard imprintable trade show giveaways at low prices and with quick turnaround time.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Work as a solid planning committee to pull together the best forestry trade show marketing exhibit plan and execution. This will allow everyone to bring ideas to the table and delegate the tasks accordingly.