Some of the most successful tactics used by funeral trade show exhibitors are funeral tradeshow giveaways, solid funeral trade shows advertising and diligent follow-up techniques that lead to funeral industry trade show sales and relationships. Understand funeral trade show marketing to increase funeral trade show traffic, increase sales and generate a high interest in your business.

Utilize funeral tradeshow promotions and be diligent with funeral tradeshow follow-up calls, emails, thank you letters and newsletters to increase success for the next year. To compile a successful funeral tradeshow marketing plan, you should:

1. Consider the funeral trade shows advertising options you have and will utilize.

2. Plan for a variety of funeral tradeshow giveaways and promotions for fun.

3. Create a funeral trade show sales follow-up plan for appreciation and planning for the next year.

Action Steps
The best contacts and resources to help you get it done

Create a funeral tradeshows advertising plan for the best exposure

Use funeral tradeshows advertising tactics to their fullest for the highest level of exposure and the most visits to your booth. For your funeral trade show booth to be successful, cast a wide advertising net to encompass both large and small companies in the funeral industry. Don't forget to send out invite cards to let your clients know you will be at the show.

I recommend: Attend the National Funeral Directors Association (NFDA) International Convention and Expo for networking, exhibiting, advertising and sponsorship opportunities. The ICCFA Fall Conference is a national management conference for businesses in the funeral services industry to promote learning throughout the funeral business community with forums and exhibits.

Stock up on funeral trade show promotions to create an atmosphere of fun

Schedule regular funeral trade show giveaways and funeral tradeshow promotions to keep the atmosphere light and fun. Participants and trade show goers want to feel included and appreciated for taking the time to attend the tradeshow and stay up on funeral industry news.

I recommend: Print Globe offers a wide selection of trade show promotions, including those in the funeral industry. 4 Imprint is promotional products company offering a selection of gifts, promotional products and trade show giveaways.

Plan to have a committee designated solely to funeral trade show sales

Follow-up with your funeral trade show sales and traffic to find out what worked, what didn't and what needs to change or stay the same. This can be done in a company meeting, with surveys or ask for notes to be turned in from those who attended and worked the booth.

I recommend: Advanced Business Calls offers trade show follow-up calling and lead qualifying to save your sales team time. Advent is a company specializing in trade show and marketing techniques to help grow your business. They offer solutions for following up with leads from shows you attend.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Work as a solid planning committee to pull together the best funeral trade show marketing exhibit plan and execution. This will allow everyone to bring ideas to the table and delegate the tasks accordingly.