Create interest in the garden tradeshow prior to the event itself by advertising your presence to existing customers. Consider advertising the trade show in fliers or posters placed in high traffic areas for greater visibility. Send out press releases and direct mailings to draw more attention to the garden trade show and your particular exhibit.

Sit down with your employees and determine exactly what you want to accomplish by attending a garden trade show. Design a sales plan and ways to accomplish that plan successfully so your sales team can succeed.

1. Rent audio visual display equipment for garden trade shows.

2. Draw attention to your booth at garden tradeshows.

3. Get garden trade show advice from professional planners.

Action Steps
The best contacts and resources to help you get it done

Create interest by renting audio and visual equipment for garden trade shows

Draw attention to your area of the garden trade show arena with the use of audio and visual equipment. From music playing in the background to slide shows of your work, you can advertise your skills to more people with the use of a/v equipment.

I recommend: First, decide on a couple of shows: Super Floral Show is a popular annual floral tradeshow; also consider the annual Northeast Floral Expo. Then contact MeetingTomorrow for all of the audio and visual equipment you need at reasonable rental prices.

Draw interest to your booth at garden tradeshows

Use brightly colored banners and plant displays to advertise your gardening business and to draw the public's attention to your booth. From stand-up banners to circular ones that hang from above, banners can draw in foot traffic and increase revenue.

I recommend: Rent live plants from International Wholesale Florist or Rasmussen Farms for your garden tradeshow booth. The Trade Show Shop has a variety of banner styles for you to choose from so you can draw attention to your garden products. Joseph Merritt & Company produces banners of all shapes and sizes to make your trade show display stand out.

Rely on the garden trade show services the professionals offer

Depend upon the expertise of event planners to help you design and set up your garden trade show. Look for companies that have experience in the trade show industry and ask for photographs of their work so you can get an idea of what to expect for your trade show.

I recommend: TLC National Convention Plant Services can make your booth stand out, even in a garden trade show. Also consider gardening product giveaways, like those found at JH Studios. Finally, Special D Events will plan your trade show from start to finish so you can be assured that it'll be the best it can be.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Put together a notebook to collect information about your garden trade show preparation. Include price lists, schedules and fliers in the book so all of your garden trade show information is in one location, thus creating your own garden trade show guide or garden trade show directory.