Gift trade shows offer great opportunities to get your name out and to make additional contacts that could turn into sales. Many companies even make direct sales at gift tradeshows and gain valued customers. Through gift trade show services you can make a powerful presentation that will get you noticed among your peers and recognized as a leader by your clients.

Gift trade show information is easily accessible through industry associations and vendors. You should plan ahead and include at least one gift trade show in your annual marketing budget. Check with a gift trade show directory to find which gift trade show information will be the most beneficial and then go and make a great showing. There are a number of ways you can participate successfully in gift tradeshows.

1. Hire a consultant to help you sort through gift trade show advice

2. Set up an eye-catching booth for the gift trade show

3. Make a lasting impression at gift trade shows

Action Steps
The best contacts and resources to help you get it done

Investigate a gift trade show guide

Gift trade show consultants can steer you in the right direction to reach your potential customers. They can explore a gift trade show guide to help you find the best place to get a return on your investment, get you in the right gift trade show directory and assist in your strategic planning for the event.

I recommend: As a member of the gift and Home Trade Association, you’ll have access to proven consultants who can help you set up your gift trade show booth and strategic event planning. Keep up with the San Francisco Gift Fair to ensure your place among the industry leaders.

Make the most of your gift trade show information

Take the time to find out how you can make a great presentation and create the kind of booth that will draw customers and curious clients to your exhibit. Put your services and products on display in a smart looking exhibit space that emphasizes your image and find the best gift trade show at which to show it off.

I recommend: The New York International Gift Fair is held twice a year and brings together thousands of attendees. Get to know Urban Expo, a group of private gift trade show producers that can help lead you to many new prospects.

Send your message home from the gift tradeshow

Promotional products, giveaways and ad specialties are the mainstay of the trade show circuit. They are expected and appreciated by attendants. Give your booth visitors a unique item that will be used to keep your name in front of them long after they leave the gift trade show. Give away promotional items to carve a niche in your visitors' memories.

I recommend: Order your promotional items online from Crestline. They carry a complete line of inexpensive giveaways. Absorbent Printing is available by phone to talk you through your promotional item choices because they want you to stand out.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Have a range of giveaways for the visitors you meet at gift trade shows. You can give an inexpensive pen to casual passers-by and keep a stash of higher-end items, such as good pens, caps or mugs under the table for visitors who request more information and take time to learn about your services.