Glass trade show marketing is an opportunity for networking with others in your industry as well as reaching a broader target audience and introducing new products and designs to the glass market. It is important to concentrate your efforts in glass tradeshow promotions and marketing.

Glass trade show promotions can include promotional informative materials, samples and marketing giveaways. The focus should always be displaying and explaining products as well as marketing new ideas to other manufacturers in the industry. Consider the following with glass trade show marketing:

1. Determine the type of glass, structural or decorative, you are promoting and look for glass tradeshow marketing ideas that best suit your needs.

2. Realize that tradeshows are an investment in your business and doing it right means spending a little money upfront.

3. Know that glass tradeshow marketing is a matter of planning, promotion and good presentation.

Action Steps
The best contacts and resources to help you get it done

Choose bright and colorful giveaways for decorative glass trade shows advertising

Finding glass trinkets for glass trade show giveaways can be difficult unless of course you plan to simply give away examples of your own glass. Consider branding in your giveaways in suitable colors if custom made promotions using your own product materials is too expensive.

I recommend: Custom Ink.com offers glass tradeshow giveaways in the form of bar glasses that can be printed with your company's information. It may not be your glass but it does promote the idea of glass. ADVANCE Healthcare Shop offers a range of glass votives with candles that can be printed with your company information. They are available in a variety of colors to match your decorative glass color scheme. Another beautiful piece of artwork to add to your glass trade show marketing is from Biz Pen.

Direct glass trade show traffic to your booth with advertising

Trade show booth advertising is key to making glass and its accompanying products eye catching and interesting. Finding a glass industry magazine to advertise in can have the customer seeking you out at your next glass trade show.

I recommend: Wisely spend your glass tradeshows advertising dollar at Glass Magazine, Glass Art Magazine or US Glass Magazine.

Increase glass trade show sales by sponsoring or exhibiting at an event

It is also important to focus on glass tradeshow marketing by sponsoring an event or becoming an exhibitor in one. Catch the customers' eye with your quality glass products during the show.

I recommend: Americas Glass Association hosts manufacturers, fabricators and suppliers. Find the right glass trade show for your product on the directory of Glass on Web. The North American Auto Glass industry relies on the National Auto Glass Conference. Check out the event page at Glass Build America.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Don't forget the importance of glass trade shows advertising before the actual tradeshow. Consider Internet advertising through email marketing to help boost foot traffic on the day.