Government trade shows attract professionals who are looking for deals for their next contract or to offer their own services and products for sale. As a vendor at a government tradeshow you’ll have the opportunity to be featured in a government trade show guide and exhibit your company’s features and benefits with government trade show services.

Exhibitors in the government trade show directory are in a great position to talk to a lot of potential clients in one setting with visitors who are looking for your products and services. Take the best government trade show advice and put your best foot forward in your booth. Make government tradeshows an integral piece of your marketing plan in a variety of ways.

1. Take advantage of government trade show services

2. Show your business strengths in the government trade show guide

3. Find a government trade show directory

Action Steps
The best contacts and resources to help you get it done

Utilize government trade show advice

The staff at meeting halls and convention centers will assist you in setting up your booth at the next government trade show that you attend. While your own employees should take an active part in setting up your exhibit, you should follow the direction of the meeting organizers to achieve the best experience possible at the show.

I recommend: Hook up all your best electronics to show at the Government Technologies Conference & Expo. Each year, FOSE draws government related and private industry executives to its annual governmental IT expo.

Get all the exposure you can with government trade show information

Advertise in the government trade show guide to increase your exposure with attendees. Register early for government tradeshows to nab the best location on the tradeshow floor so that visitors will be sure to pass by your booth and spend time with your key representatives who are working the exhibit.

I recommend: The National Travel Forum is a huge opportunity for travel companies to land government contracts and get leads for additional sales. The U.S. General Services Administration puts on a convention and tradeshow each year that offers financial exhibitors opportunities to meet with government officials and industry professionals.

Look for popular government tradeshows

While you can't attend every government trade show, you should make a point to participate in those that most directly affect your business. Your presence can make all the difference as you work on building business relationships in the industry. Use your industry publications and associations to find those important events.

I recommend: The Council of State Governments is a great organization for members who will be kept informed of both regional and national tradeshows that will most affect their government contracts and future business opportunities. Get involved and exhibit at the conventions. The National Purchasing Institute, part of the Institute for Supply Management, is the place to get in front of many government purchasing agents to show your products and services.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Staff your booth at government tradeshows with employees who are good at talking to people and can recognize potential sales opportunities.