When attending a trade show, the government trade show exhibit if properly designed can have a very positive impact on your company's visibility. Conversely, a poor government trade show design of the exhibit can damage attendees’ perceptions of your product or service. These trade shows are so competitive for attendee attention and foot traffic that nothing less than a stand-out exhibit will suffice.

There are other factors than just government trade show exhibit design when assembling the government trade show booth. Each trade will have limitations regarding space, design and display. If your company does not follow these rules, all the work on the government trade show display will be fruitless. That's why before you assemble this government trade show display case and exhibit, there are few items to consider:

1. Contact the trade show officials regarding government trade show display rules.

2. Employ the services of a government trade show exhibit professional.

3. Assemble the government trade show display case and exhibit.

Action Steps
The best contacts and resources to help you get it done

Call ahead concerning government trade show exhibit rules

Each trade show can have its own limitations and rules regarding exhibits. By calling each trade show and obtaining their rules and regulations, you can construct an exhibit that is in compliance at each of these shows. Otherwise, you would need to make design modifications from one show to the next.

I recommend: Fill out an exhibitor information request form for the Federal Office Systems Exposition or FOSE trade show. Email a government representative from the Interagency Resources Management Conference about the rules of their trade show exhibit.

Use a government trade show display board consultant

Rather than trying to reinvent the wheel, you can save time by using a trade show professional to design the exhibit. However, you do run the risk of looking like all of the other exhibits, if they use a professional. Therefore, you need to ask the consultant for specialized designs for that important trade show differentiation.

I recommend: Contact the professionals at Nimlok Display and Exhibit Solutions Worldwide for your specific government trade show exhibiting needs. Seek out the services of Nomadic Display USA which specialize in government tradeshow display design.

Utilize in-house resources to build your government trade show exhibit

A government trade show exhibit not only requires the physical construction of the display but the training of people running the exhibit. A great display without competent people to promote it would be a waste of company resources.

I recommend: Train your exhibitors on the how to effectively draw customers to your exhibit with these do's and dont's from Businessknowhow.com. Subscribe to the Exhibit Builder Magazine to help you build the exhibit yourself.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Don't expect to close any deals through your government trade show services exhibit. These government trade show setup are only for networking and relationship building with potential customer. Closing deals are for latter meeting, which these trade show contacts make possible.