Take advantage of graphics trade shows to market your graphics business. Trade shows offer you a unique opportunity to network with other professionals while at the same time generating interest in your business from the public. With the variety of people who will see your products, you have an opportunity to generate sales and positive perceptions for your business.

Determine what you want to accomplish by attending graphics trade shows. Keep your business goals in mind when designing and staffing your exhibit during the trade show. Make sure it's manned by people who are comfortable dealing with the public, knowledgeable about your products and who can keep your overall goals for the company at the forefront.

1. Find tradeshows and consult with a professional for graphics trade show advice.

2. Rent audio visual equipment for your graphics tradeshow displays.

3. Purchase display cases for graphics trade show exhibits.

Action Steps
The best contacts and resources to help you get it done

Find tradeshows and rely on the experts for graphics trade show services

Take advantage of the experts and their services when planning your graphics trade shows. Depending on the experts ensures that nothing is going to fall through the cracks or be forgotten, giving you peace of mind.

I recommend: Consider Graphic Arts Show Company events or the Graphics of the Americas Exposition and Conference for your first foray into graphics trade shows. Once you select your events, Professional Event Planners tailors their services to meet your corporate planning needs, making them valuable partners in your graphics trade show success. Professional Event Solutions takes pride in its involvement from conception through the event itself, so you have support all the way through the trade show.

Rent the equipment you need for your graphics trade shows

Look into the rental options when planning your trade show. Ask about the details of who is responsible for delivering the equipment to the trade show event, setting up the equipment and returning it after the event is over.

I recommend: Professional Exhibits & Graphics offers custom graphics services and display rentals perfect for graphics trade shows. Presentation Rentals has several audio visual rental options available to you so you can put together a graphics trade show booth that's stimulating and draws in the public. ICC Rents has sound systems, computers, monitors and more for rent along with technical support for any issues you may experience.

Purchase graphics trade show display solutions

Evaluate the type of display cases that you'll need in order to highlight your graphics business during the trade show. Consider the ease of set-up and tear-down, as well as storage when making your purchases.

I recommend: Dynamic Digital Advertising specializes in trade show graphics and graphic design and can make your graphics trade show booth stand out among the crowd. FASTSIGNS will work with you to create standout booth and banner graphics for your graphics tradeshow display. Displays 2 Go offers several display options, including full trade show exhibits.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Put together a notebook to collect information about your graphics trade show preparation. Include price lists, schedules and fliers in the book so all of your graphics trade show information is in one location, thus creating your own graphics trade show guide or graphics trade show directory.