Unlike email, print advertising and Internet marketing, a graphics trade show exhibit allows designers to interact with motivated businesses one-on-one and show off their creativity and unique brand. The most important aspect of a graphics trade show exhibit is how the design firm chooses to display the company’s graphics.

With so many competitors, business owners look to graphics design firms to help them create a unique brand. Let trade show attendees know that you offer what they’re looking for by presenting your designs using an attention-grabbing graphics trade show display case. Consider these additional tips to help you take full advantage of the benefits of a graphics tradeshow display.

1. Be creative with your graphics trade show design concept.

2. Focus on engaging your audience with unique graphics trade show design elements.

3. Don’t forget graphics tradeshow giveaways.

Action Steps
The best contacts and resources to help you get it done

Wow attendees with a creative graphics trade show design

Creativity is important in differentiating your graphics trade show display from competitors. While displays and unique graphics can accomplish this, be sure to avoid clutter by leveraging your usage of these items. It's also a good idea to consider purchasing or renting a graphics portable trade show exhibit that can be easily set-up and used multiple times.

I recommend: Consider showcasing your graphics with a motorized, scrollable banner display from Showstopper Exhibits, a company that sells a variety of trade show display options. You may also consider a pop-up trade show display from Impact Displays.

Increase traffic for your graphics trade show display

Have fun with your graphics trade show exhibit concept by using out-of-the box ways to display your designs. You can show off your creativity by using unique display items such as flat panel displays and vehicles.

I recommend: Consider displaying your designs with graphics trade show rentals from Presentation Rentals, a company that specializes in renting and selling flat panel trade show monitors and other audio visual equipment. Check out creative car and trade show booth wrapping ideas from Wrap Vehicles.

Distribute giveaways at your graphics trade show exhibit

Everyone loves free stuff, so it's a good idea to stock up on items people can take with them to remember your company and to place the giveaways in a location that encourages people to stop by your graphics trade show exhibit.

I recommend: SuperiorPromos.com offers a range of graphics trade show giveaways that could be a big hit including custom card sets, custom bags and more. Graffiti Graphics is a t-shirt screen printing company that can place your company logo or graphic design on t-shirts, mugs, calendars and thousands of other products that can be used for graphics tradeshow promotions.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Graphics trade show setup can be a great deal of work for a graphic design firm with limited staff. You can find a range of marketing firms online that provide graphics trade show services staff to assist with a variety of onsite trade show activities.