Taking time to plan a concise and targeted graphics trade show marketing plan will help you take full advantage of the opportunity of turning trade show leads into graphics trade show sales. Participating in a graphics trade show is a great way for designers to demonstrate their creativity and unique brand to a large audience of businesses, suppliers and consumers.

The most important aspect of a graphics trade show exhibit is how the design firm chooses to display the company’s graphics. Therefore, it’s important that designers spend their marketing dollars on creative, unique and attention-grabbing ways to showcase their design products. Consider the following tips to help you increase graphics trade show traffic.

1. Create a concise graphics trade show marketing plan.

2. Start your graphics tradeshow promotions well in advance.

3. Don’t forget graphics tradeshow giveaways.

Action Steps
The best contacts and resources to help you get it done

Create brand awareness with a targeted graphics trade show marketing plan

As a graphics design firm, it's likely that your business designers have designed a range of promotional materials. A trade show is a forum in which you can strategically display a sampling of your work. While it's a good idea to display a range of items, avoid showcasing too many items to prevent your exhibit from looking cluttered and disorganized.

I recommend: Consider showcasing your graphics with banner stands from Showstopper Exhibits, a company that sells a range of trade show display options. You may also consider renting a flat panel monitor from Presentation Rentals to display your graphics tradeshow marketing materials.

Generate graphics trade show traffic

Generating traffic is often times the determining factor of a successful graphics tradeshow. If no one is interested in your booth, then no one will be interested in your product. Show off your creativity by using unique display items such as cars, large posters and even models.

I recommend: Check out creative car and trade show booth wrapping ideas from Wrap Vehicles. You may also consider contacting Dynamic Digital Advertising for graphics trade show sell sheet copywriting services. It also offers trade shows displays including banners, booths and videos.

Draw attention with graphics trade show giveaways

Pens and magnets are pretty standard trade show giveaways. Be creative by putting your company name and logo on non-conventional items. Graphics tradeshow giveaways are a great way to get your company name out to the public. Therefore, be sure to avoid cheap products that have no relevance to your product or service.

I recommend: SuperiorPromos.com offers a range of graphics trade show giveaways that could be a big hit including custom card sets, custom bags and more. Graffiti Graphics is a t-shirt screen printing company that can place your company logo or graphic design on t-shirts, mugs, calendars and thousands of other products that you can use for graphics trade show promotions.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Graphics trade show follow-up is a crucial step in turning leads into actual sales. Be sure to promptly follow-up with phone calls, emails and other graphics trade shows advertising materials.