A health care trade show is an opportunity to meet with other businesses and agencies in the health care industry and gain insight. Health care tradeshows offer exhibiting, speaking, sponsorship and other health care trade show services to allow you to networking and idea share.

Attending or exhibiting at health care trade shows is relatively easy to achieve and can be a great bonding experience for those involved from your company or agency. When canvassing a health care trade show directory look for trade shows specific to the services you offer for the best benefits. To find and utilize health care trade shows to their fullest, you should:

1. Apply for exhibiting opportunities at health care trade shows for a chance to showcase your business.

2. Become a sponsor or advertising in health care trade show publications for optimal exposure.

3. Consider speaking or submitting papers for sharing best practices with others at the health care trade show.

Action Steps
The best contacts and resources to help you get it done

Exhibit at the health care trade show to showcase your business

Become an exhibitor for an opportunity to showcase your business in the best way possible. This often involves setting up a display or booth with ample information, handouts, giveaways and other attention-getters for sharing your company mission and making new contacts to follow-up with after the show.

I recommend: The Cerner Health Conference offers exhibiting and speaking opportunities so your health care business can network and share ideas. The Savvy Healthcare Conference & Expo offers employers and others a new view of the health care and insurance industry. They offer attendance and exhibiting opportunities.

Consider the sponsorship and advertising opportunities offered by health care trade shows

Apply for sponsorship and other advertising opportunities to gain the most exposure for your business. Sponsors often have banners placed around the trade show and logos displayed on the trade show website. Advertising opportunities often include the trade show program, stage announcements and attendee newsletters.

I recommend: The Haas Business of Health Care Conference offers sponsorship opportunities to those interested with many attendance benefits. The BYU Department of Radiology hosts the Annual Head-to-Toe Imaging Conference for those in the radiology fields of medicine. They offer attendance and sponsorship opportunities.

Explore speaking and idea sharing opportunities at the health care tradeshow

Engage in idea sharing and other seminars at the health care trade show to network with others companies in a smaller, topic controlled environment. This allows you to share more specifics about your company and learn about others in a manageable size crowd with time for networking after discussion.

I recommend: Diversity RX is a health care trade show to encourage "quality health care for culturally diverse populations". They offer speaking opportunities and attendance packages. The World Health Care Congress, held in Washington D.C., offers exhibiting, sponsorship, marketing and speaking opportunities for maximum exposure.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Assemble a strong team that will assist in orchestrating the attending of and exhibiting at the health care trade shows you attend. The more people involved, the better networking opportunities.
• •  Consider hiring a trade show consultant to help you gather health care trade show information and to offer health care trade show advice for better results.