An effective health care trade show exhibit is vital to drawing attention to your health care products. Vendors, retailers and individual consumers can all be impacted by a health care trade show display that shows off your products in a convenient, understandable and accessible manner.

It's important that your health care trade show booth conveys the value of your products. Present them in a way that will make them easy to demonstrate or try, be appealing to potential buyers and that displays the range of products you offer. Remember the following when planning your health care trade show setup:

1. Create a health care trade show design that appeals and informs consumers.

2. Allow people to try out your health care products.

3. Display the entire range of health care products that you offer.

Action Steps
The best contacts and resources to help you get it done

Inform buyers of product value with a health care trade show display board

Healthcare goods and equipment users strive to maintain a normal, active, healthy life, so create a health care trade show display board that appeals to them. Include bright colors, user testimonials, important product details and endorsements from medical professionals.

I recommend: Buy a literature board from Sunrise Medical containing brochures with product details and information. Purchase brochures and catalogs from Medline to display the availability of canes, walkers, wheelchairs and other mobility products. Having a complete catalog to look through will help customers understand their options.

Showcase your products and services with a well designed health care trade show exhibit

Create a health care portable trade show exhibit that displays all of the products and services that you offer. Use your health care trade show display to show off products of all shapes and sizes.

I recommend: Register with the Healthcare Convention and Exhibitors Association for trade show resources and booth design tips. Look to MVP Marketing + Design for its know how in creating top notch displays for the health care industry.

Equip your health care trade show exhibit with multimedia displays and product demonstrations

Hands-on demonstrations will be helpful to show consumers and retailers how products work. Be prepared to demonstrate or let people learn themselves with interactive displays.

I recommend: Use custom exhibits, models and animations from Medvisuals to explain ailments that can be treated with your health care trade show products. Have DDA Medical create DVDs and interactive CD-ROMs to offer trade show goers a chance to learn more about what you have to offer. The company also offers a host of other trade show design services.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Remember that people of all ages need health care products. Make your health care tradeshow display attractive to a young crowd, as well as seniors for a more well-rounded health care trade show exhibit.
• •  Make sure to take advantage of all health care trade show services, such as getting your company included in the show's directory and marketing campaign.