If you are trying to show off your fertilizer, plants or other gardening supplies, it's a good idea to do some horticulture trade show marketing. At a trade show, you will be interacting directly with horticulture industry professionals who are often the decision-makers in their companies. By establishing a good marketing plan, it could lead to horticulture trade show sales.

Just showing up at the show won't guarantee additional sales for your company. You will need a horticulture tradeshow marketing plan that will include the following:

1. A pre-show plan will let attendees know what to expect from your business.

2. Establishing your brand at the show with horticulture trade show giveaways.

3. Horticulture trade show follow-up will ensure that you contact your potential leads and study to see how much return you got for your investment.

Action Steps
The best contacts and resources to help you get it done

Create horticulture trade show promotions before the show

Before trade show attendees even arrive, you want them to know who you are and what you will be doing at the show. This will help build your brand and bring in some horticulture trade show traffic to your exhibit. Get a list of participants from show organizers so you can contact them.

I recommend: Amazing mail can send out direct mail marketing to participants even before the show. A full-service firm like NM Marketing Communications can provide you with a variety of services including pre-show contact and post-show follow-up.

Build your brand with horticulture tradeshow giveaways

One of the best ways to build your brand and have some good horticulture trade shows advertising is to include giveaways at your booth. These types of horticulture tradeshow promotions will make your brand recognized throughout the show and also when the participants return home.

I recommend: There are a variety of places that offer personalized items for horticulture trade show giveaways. Check out EmpirePromos.com, Motivators.com or Overture Promotions.

Follow up on your horticulture tradeshow marketing success

Right after the horticulture show is the best time to contact potential leads. They will be more likely to make a purchase when your business is still fresh in their minds.

I recommend: Advanced Business Calls can help you with your horticulture tradeshow follow-up if you aren't able to make the calls yourself. After all is said and done, use the return-on-investment toolkit available through the Center for Exhibition Research to see if your trade show investment made you money.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  on't skimp on the horticulture trade show follow-up. Even though you may be tired right after the show, it's the best chance for you to turn your exhibit into sales.
• •  Before the show, consider doing horticulture trade shows advertising in the trade magazines. This can also help build your brand and make customers more likely to seek you out at the show.