Hotels tradeshows are perfect venues to reach a multitude of customers, potential clients and other vendors in one place. With an eye-catching and unique booth you can use the hotels trade show to make an impression while you develop additional trade relationships. Through a hotels trade show guide you can find the best regional and national hotels trade shows where you’ll likely get the most business.

Hotels trade show services abound that can assist you in setting up a memorable hotels trade show booth. Interactive displays and audiovisual components in the booth will set you above the other exhibitors and attract visitors to your exhibit. Shoot for a good spot on the trade show floor and get well positioned in the hotels trade show directory to make the most of the experience.

There is a wealth of hotels trade show information that can help you to get a good return on your investment:

1. Plan to attend important hotels trade show to keep up with the best in the industry.
2. Get hotels trade show information through industry associations.
3. Use creativity in your hotels tradeshow exhibit to stand out among other exhibitors.
   

Action Steps
The best contacts and resources to help you get it done

Find important hotels trade shows to meet industry leaders

Make the most of your exhibitor's fees, attendance charges and travel expenses by choosing the hotel trade shows with the best attendance records. Look for shows that offer additional hotels trade show services such as noted speakers and informational seminars.

I recommend: The New York Times Travel Show is touted as the largest consumer and industry trade show in the country. The Ocean City Hotel-Motel-Restaurant Association Expo is a long-standing show with a strong reputation for successful attendance. The International Hotel/Motel & Restaurant Show and the International Hotel Conference are two excellent trade shows to market your business globally.

Plug into hotels trade show information through trade group membership

While you're reading industry magazines and newsletters to stay on top of hotel marketing trends and changes, keep an eye out for a hotels trade show guide that gives you a list of upcoming hotels tradeshows. Get on email lists and mailings for the shows so that you can take advantage of early registration.

I recommend: Join the American Hotel and Lodging Association to keep up with industry trends and important events. Get involved with the Association of Travel Marketing Executives to get good placement at their trade shows and conferences. If your hotel offers fine dining, consider joining restaurant-related associations like the National Restaurant Association, which hosts regular trade shows and conventions.

Make the most of hotels trade show booth with a unique design and effective promos

You need your hotels trade show booth to stand out, and the best way of doing that is to design a unique display that immediately conveys your business' core values. Browse for ideas, and then seek professional hotels trade show services to construct a booth.

I recommend: For inspiration, check out other business' hotels trade show exhibits, such as Kimball Hospitality's soothing booth designed by Ohio Valley Woodworks. Or, get creative by drawing on cutting-edge museum design like the "virtual hotel rooms" on display at the Route 66 Interpretive Center. Once you have a concept, contact a business that offers hotels trade show design services, like Apple Rock. If you offer spa services at your hotel or if your hotel specializes in relaxing getaways, consider adding a massage therapist to your booth, such as one employed by ProMotion Therapy.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  To make the most out of your trade show experience, you'll also want to use tried and true hotels trade show advice, such as handing out unique giveaways and making sure your business name takes center stage in your booth.