Some of the most successful tactics used by hotels trade show exhibitors are hotels tradeshow giveaways, solid hotels trade shows advertising and diligent follow-up techniques that lead to hotels trade show sales and relationships. Understand hotels trade show marketing to increase hotels trade show traffic, increase sales and generate a high interest in your business.

Utilize hotels tradeshow promotions and be diligent with hotels tradeshow follow-up calls, emails, thank you letters and newsletters to increase success for the next year. To compile a successful hotels tradeshow marketing plan, you should:

1. Consider the hotels trade shows advertising options you have and will utilize.

2. Find sponsorship opportunities for the shows you exhibit at for a well-rounded hotels trade show marketing plan.

3. Plan for a variety of hotels tradeshow giveaways and promotions for fun.

Action Steps
The best contacts and resources to help you get it done

Create a hotels tradeshows advertising plan for the best exposure

Use hotels tradeshows advertising tactics to their fullest for the highest level of exposure and the most visits to your booth. For your hotels trade show booth to be successful, cast a wide advertising net to encompass both large and small companies in the hospitality industry. Don't forget to send out invite cards to let your clients know you will be at the show.

I recommend: HOTEC North America is a series of two conferences available at different times of the year. One is dedicated to the operations side of the hospitality industry, the other to the design of hotels and motels. The International Hotel/Motel and Restaurant Show, held in New York, offers a variety of sponsorship, exhibiting and advertising opportunities.

Find sponsorship opportunities to maximize on your hotels trade show marketing

Purchase sponsorship levels for the shows you are attending for the opportunity to get your name out to the attendees. This often comes with premium banner placement as well as logo and business name in the program, web site and other media outlets.

I recommend: Hotel World is one of the largest hospitality industry trade shows. Held in Las Vegas, it has many exhibiting and sponsorship opportunities to maximize your company's exposure to the attendees. HFTP (Hospitality, Financial and Technology Professionals) hosts the HFTP'S Club and Hotel Controllers Conferences twice a year. They offer sponsorship opportunity with ample benefits.

Stock up on hotels tradeshow promotions to create an atmosphere of fun

Schedule regular hotels trade show giveaways and hotels tradeshow promotions to keep the atmosphere light and fun. Participants and trade show goers want to feel included and appreciated for taking the time to attend the tradeshow and stay up on hospitality industry news.

I recommend: A Promotional Outlet offers a variety of golf related promotional products to feature at your booth if your resort or chain boast golf courses. Branders offer a large selection of customized promotional items in a variety of categories, including Sports & Outdoors, Made in the USA, Golf, Travel & Luggage and Eco-Friendly promotional items.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Work as a solid planning committee to pull together the best hotels trade show marketing exhibit plan and execution. This will allow everyone to bring ideas to the table and delegate the tasks accordingly.