Housing trade shows attract professionals who are looking for deals for their next contract or to offer their own services and products for sale. As a vendor at a housing tradeshow you’ll have the opportunity to be featured in a housing trade show guide and exhibit your company’s features and benefits with housing trade show services.

Exhibitors in the housing trade show directory are in a great position to talk to a lot of potential clients in one setting with visitors who are looking for your products and services. Take the best housing trade show advice and make a positive impression with your housing trade show booth. Make housing tradeshows an integral piece of your marketing plan in a variety of ways.

1. Take advantage of housing trade show services

2. Show your business strengths in the housing trade show guide

3. Find a housing trade show directory

Action Steps
The best contacts and resources to help you get it done

Utilize housing trade show advice

The staff at meeting halls and convention centers will assist you in setting up your booth at the next housing trade show that you attend. While your own employees should take an active part in setting up your exhibit, you should follow the direction of the meeting organizers to achieve the best experience possible at the show.

I recommend: The Metro Multifamily Housing Association puts on a big convention and tradeshow each year for industry professionals. Get noticed among your peers at the tradeshows and meetings put on by the Manufactured Housing Institute.

Get all the exposure you can with housing trade show information

Advertise in the housing trade show guide to increase your exposure with attendees. Register early for housing tradeshows to nab the best location on the tradeshow floor so that visitors will be sure to pass by your booth and spend time with your key representatives who are working the exhibit.

I recommend: Watch for important housing tradeshows put on by HUD and get signed up early for a good spot on the program. Find a niche market that you may have passed by before at the National American Indian Housing Council national convention and tradeshow.

Look for popular housing tradeshows

While you can't attend every housing trade show, you should make a point to participate in those that most directly affect your business. Your presence can make all the difference as you work on building business relationships in the industry. Use your industry publications and associations to find those important events.

I recommend: As a member of your state housing agency, you’ll be updated regularly about government changes and the important National Council of State Housing Agencies expos and tradeshows. The National Center for Assisted Living will help you keep up with this hot market and all tradeshow opportunities.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Staff your booth at housing tradeshows with employees who are good at talking to people and can recognize potential sales opportunities.