A well-designed housing trade show exhibit is necessary for you to attract potential customers to your business. If you decide to participate in a trade show, you should know that there will be fierce competition. You should take all steps necessary to make sure that your housing trade show setup stands out from the crowd.

Your housing trade show display should accurately reflect the image of your company. It should also concisely give all of the information that you want people to know.

Some things that you should consider for your housing tradeshow display:

1. It's important to buy good quality products for your housing trade show booth. You want your materials to stand the test of time and still look good to trade show attendees.

2. Housing trade show rentals are a good way to keep costs down. You may also be able to avoid carrying heavy supplies when you must travel to the show.

3. Promotional giveaways can attract people to your housing trade show booth. Think about giving away something unique, so that customers are more likely to remember you. Everyone else can give away pens.

Action Steps
The best contacts and resources to help you get it done

Hire a professional to design your housing trade show exhibit

Your trade show booth should have the polished look that you want it to have. If you don't have confidence in your own abilities to design the booth, contact a company that has experience in this type of design.

I recommend: The Godfrey Group has experience designing housing trade show booths that have a home-like feel. Use your own design materials in conjunction with their plans to display your talents. The panel system displays at Smash Hit Displays are also ideal for showing off your housing designs.

Prepare your housing trade show exhibit according to the rules

Make sure that you understand the requirements for your trade show booth before you begin to design it. Trade shows and conventions typically have requirements for size and other things that may affect your decisions.

I recommend: The Indiana Builders Association has numerous choices for exhibitors, including booth size and refreshments. The Pittsburgh Indoor/Outdoor Home Show features a special section called "The Ultimates." You can also view the floor plan from their website to be sure to choose the best spot for your booth.

Hire a professional to build your custom housing tradeshow display

Sometimes, you'll need more than a housing trade show display board to impress potential customers. That's when it's time to create an exhibit that is sure to please. When you're not sure how to do this yourself, hire a professional.

I recommend: Exhibe will work with you to create a design that makes sense, such as a housing portable trade show exhibit. The Trade Group can help with both graphic and structural design.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Your housing trade show booth is only the first step in impressing attendees. Make sure that the company representatives that are taking care of the booth are knowledgeable about the company and experienced in working with trade shows. At least one of the exhibitors should have experience.