Housing trade show marketing should be an integral piece of your trade show experience to attract general contractors, builders and investors looking for opportunities. You want both your current and potential clients to show up to make housing trade show sales. Let people know where they can find you at the show through housing trade shows advertising in industry trade magazines and the show directory.

To build housing trade show traffic, plan to use unique housing tradeshow giveaways, such as imprinted keys or magnets in the shape of a house. Plan to offer unique show marketing promotions, such as special financing or show discounts to reach niche markets such as apartment industry professionals. Make your housing tradeshows advertising work in a number of ways.

1. Create a buzz with your housing trade show giveaways.

2. Use association publications for housing tradeshow marketing exposure.

3. Advertise housing tradeshow promotions in the show guide.

Action Steps
The best contacts and resources to help you get it done

Get creative with housing tradeshow marketing to attract visitors

Make sure that you imprint your name on everything you hand out at your exhibit. Look for unique, interesting or practical housing trade show giveaways that also serve as conversation pieces. Consider an interactive exhibit to increase housing trade show traffic.

I recommend: Find a vast array of housing trade show promotions at ePromos. Identity Links has a number of housing oriented promotional items from magnets to paperweights.

Look for additional housing trade shows advertising opportunities

Industry associations are always looking for sponsorships for their trade shows, so you can increase your exposure with housing trade shows advertising as a sponsor or by putting an ad in the show directory. Receive housing tradeshow follow-up through your involvement in the show through participation on a committee. Offer to speak or hold a seminar for even more housing trade show marketing.

I recommend: Get involved with the huge convention and trade show with the National Association of Realtors. Attend and get involved with a Real Share Expo for professionals in the real estate industry. The National Apartment Association puts on a number of events each year including the NAA Student Housing Conference.

Increase housing trade show sales with your efforts

Ask the tradeshow organizers for additional tickets to the show as part of your exhibit fee so that you can send invitations to important clients or prospects you have been courting. Send out press releases to local news media and industry guides to announce your participation and promotions at the housing trade show. Use email blasts and other promotions to get the word out.

I recommend: Take advantage of the promotional opportunities offered to vendors at the huge International Builders' Show. Get noticed among your peers at Real Comm and find sponsorship opportunities and marketing avenues prior to the shows.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Purchase a couple different housing tradeshow giveaways at various price points to hand out at your booth. Keep less expensive items such as pens or magnets for casual visitor and give out higher end items such as good pens or imprinted USB drives for more serious prospects.