Your company's human resources trade show display allows you to highlight your organization's strengths and shows those that attend these shows that your business has an edge over the competition.

There are a variety of options to consider when creating or designing a human resources trade show exhibit. You may opt for a human resources portable trade show exhibit, a human resources trade show booth or an exhibit designed specifically for your company. Whatever route you choose to take when considering human resources trade show design, remember to ask yourself the following:

1. What type of human resources tradeshow display meets your needs?

2. What are the human resources trade show setup and deconstruction time frames for each exhibit?

3. What human resources trade shows make sense to attend and how will this impact which type of display is purchased?

Action Steps
The best contacts and resources to help you get it done

Evaluate which type of human resources trade show exhibit meets your business needs

There are a few options from which to choose when evaluating human resources trade show services and structures. Portable displays can easily fit into travelling cases and are designed to fit in the trunk of a car. Modular displays are designed to emulate a permanent display like those seen in stores and showrooms, but are still portable. Some vendors focus on custom design to ensure your organization's vision comes to life for everyone to see.

I recommend: Exhibit Resources specializes in modular and custom displays. MODdisplays specializes in custom-made modular designs that can fit within a variety of budgets.

Calculate the time you can devote to set up and take down a human resources trade show display

Depending on which type of display you purchase, the time necessary to set up and take down your exhibit will vary. Some portable exhibits take just minutes to set up and take down. Some of the more elaborate displays, while certainly eye catching, will require more onsite time to construct and deconstruct.

I recommend: Displays2Go sells portable models that take just minutes to set up and pack back into their cases. Their website includes a photographic step-by-step process. Smash Hit Displays carries a line of alumalite pop-up trade show displays they claim are lightweight and can be assembled quickly and easily.

Plan where you will display your human resources trade show exhibit

Before making an investment in a human resources trade show display case or booth, decide in advance which events make the most sense for you to show your wares. There are many shows and events that take place each year and each has its own requirements or specifications for displaying a human resources trade show display board. These specifications will impact the type of display you purchase.

I recommend: The Tarsus Group provides a detailed listing of human resources events taking place across the country. Each entry lists the date, location and type of conference, including whether a trade show is involved. Expo Central lists human resources events that are taking place internationally.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If your company is just testing the waters on the human resources trade show circuit, why not avoid the huge investment and rent instead? Pre-owned human resources trade show rentals can most likely meet your marketing needs and keep you well within your budget.