Industrial trade shows bring manufacturing, engineering and industrial professionals and customers together in a single location to share information about products and services. Trade shows are a good way to find new customers and introduce new products to existing customers.

Participating in an industrial trade show requires planning and creativity. Various professional services exist to help you with all phases of a trade show, so that you can focus your time on your product.

The following will provide you with the industrial trade show information you need:

1. Spread the word about your company at an industrial trade show.

2. Get industrial trade show advice from a consulting firm.

3. Have your industrial trade show display set up for you by professionals.

Action Steps
The best contacts and resources to help you get it done

Make new business partnerships by setting up a booth at an industrial trade show

Industrial trade shows bring many business professionals together to learn about products and services. Displaying your company's product line or services will help to maximize your exposure.

I recommend: Expo Industrial Trade Shows offers regional trade shows across the United States. Find a trade show near you, and then contact this company to reserve your spot. The International Industrial Trade Show is a virtual trade show for exhibitors from around the world. This online expo will save you time and money by eliminating travel.

Partner with consultants to develop a plan for your industrial trade show appearance

Industrial trade shows can have hundreds of vendors competing for customers' attention. Work with a consultant to create a plan that will optimize your trade show experience.

I recommend: Trade Show Consultants provides trade show planning and design services. Complete a short survey to identify how the company can best help you. The Ann Curtis Group offers trade show planning and logistics services. The company will analyze your objectives to tailor your display and offers post-show analysis.

Hire professionals to set up your industrial trade show display

Trade show service providers can save you time by handling all of the details for your industrial trade show. The companies can help make your booth display eye-catching so you can draw a lot of traffic.

I recommend: Exhibe provides a range of industrial trade show services, including installation and dismantling. The company can design your booth based on existing templates or it can create a custom design. Expo Marketing provides complete trade show services and can help you from start to finish. The company has an online interactive design and idea gallery that lets you start creating your display.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Industrial tradeshows provide an excellent venue to search for potential employees. If you need to hire a new employee, reserve a portion of your display area for job application materials. If the option is available, list your position opening in the industrial trade show guide.