Use industrial trade show marketing companies for a successful exhibit so you can get recognition from the business and industry community. Plan your show well with necessary research, promotion and follow up. Use service companies that specialize in trade shows and in industrial tradeshows advertising.

Ask your trade service company lots of questions about industrial tradeshow promotions and follow-up. This is a big event and it can be costly, so make the most of it. Find a good display booth. Use computer technology, SEO and list building to capture email addresses of trade show attendees for your follow-up. Consider the following when planning your trade show:

1. Increase your industrial trade show sales by using professional marketing services.

2. Use industrial marketing specialists on and offline to increase leads.

3. Find trade show marketing resources, forums and networking channels.

Action Steps
The best contacts and resources to help you get it done

Use successful industrial tradeshow marketing services for your exhibit

Learn tried and true methods for converting trade show attendees into leads. Use marketing methods that other industry marketing companies have used with success.

I recommend: Industrial Marketing Solutions can assist with the design of your booth display, booking the event, pre-show marketing and follow-up, promotions, industrial trade show giveaways and show PR. Koch Group has provided industrial marketing solutions since the 1960s. They help with all of the following: market research, new market development, strategic planning, sales and competitor analysis, industrial trade show promotions, brochures and website development.

Get the help you need for your industrial trade shows advertising with expo companies

Since the 1970s, expos have been the standard in big exhibits. Use these traditional companies to tap into the best strategies for your successful trade show.

I recommend: ExpoCentral will provide leads to suppliers and equipment for your industrial trade show. Expo will help you drive attendance to the show and your booth with computerized registration and other innovative techniques.

Find help for industrial tradeshow follow-up and leads with online companies

An Internet presence with traffic is one of the best ways to advertise. Increase your success and use free advertising channels available to you online. See what the following marketing companies can do to increase your visibility and revenues.

I recommend: Picture Marketing helps you convert trade show attendees into real leads by data collection, surveys and other tried and true methods. Convert a visitor to your exhibit into a visitor to your website and then a person on your list who you can sell your product to. Industrial Business Marketing works with your websites and SEO to get your leads to work in conjunction before or after your trade show.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Trade show attendees usually move quickly from one booth to the next. Be outgoing and friendly and use props and free giveaways to get attendees attention.
• •  Remember to use your industrial tradeshow follow-up skills to win clients and build lasting business relationships.